Zoe Kravitz’s ASMR Super Bowl Ad For Michelob Ultra Is Here


Zoe Kravitz has joined in on the ASMR movies (that appear to be coming at a speedy tempo) since teaming with Michelob Ultra's Pure Gold USDA-certified natural beer for a Super Bowl industrial. The commercial sees Zoe sitting in an opulent, inexperienced panorama in Honolulu on a picket platform with simply two mics and a bottle of Michelob Ultra.

The 45-second clip options Zoe whispering candy nothings concerning the beer and even cracking open a bottle and pouring it right into a glass. 

"I did some analysis earlier than we shot and watched some [ASMR] movies, and I believe it is actually fascinating," Zoe told Popsugar. "Even if I did not expertise that tingly sensation, it all the time captured my consideration in a manner that I discovered actually calming. When one thing can really absolutely seize your consideration, you are not eager about the thousands and thousands of ideas which might be continuously operating via your head. I discover that component to be actually calming."

As for teaming with the beer firm, that was a simple selection for Zoe. "I like the thought of an natural beer that is out there to the lots," she added.

"I attempt to eat and drink and use pores and skin merchandise [that are] natural, as a result of it makes me really feel higher and extra accountable understanding the elements that I am placing within my physique. I liked the thought of being the messenger for this glorious natural choice."

Check out the advert beneath.