| Zaytoven announces the release of a new track with rapper and producer, Belly, The Weeknd, and Young Thug called “Better Believe” tonight at midnight. The song begins with a crooning Weeknd on the hook followed by Belly rapping a strong first verse discussing his success in the music industry. He is then joined by Young Thug on the second verse with dynamic bars that follow The Weeknd’s lead on his catchy hook about rising to the top. The song will be available on all platforms. Zaytoven says “the music game is about crazy combos and we just put together the craziest”. He describes the song as “magical melodies mixed with heavy weight verses. This is a certified hit, BETTER BELIEVE”.
Zaytoven is the epitome of a multi-layered musical genius. He has been on his grind behind closed doors for over a decade. Not only has he mastered playing the guitar, drums, organ and piano by ear, but he is also a gifted producer, songwriter and performer. The man behind the magic can even be considered an instrument himself, expressing his passion and poetry through keys, strings, and drumheads. While he wears many hats, he wears them all well, constantly re-inventing himself and his sound to become a crucial force in the entertainment industry.
Belly is a distinguished rapper, singer/songwriter, and producer who has drawn from the cultural displacement, poverty, and hustling he endured as a Palestinian-Jordanian immigrant living in Canada. The Juno Award winning rapper has joint deals with Roc Nation and XO Records, a Canadian record label co-founded by The Weeknd. Born Ahmad Balshe in the West Bank Palestinian city of Jenin, Belly moved with his family to Ottawa, Ontario, to escape violence and poverty. Having long been interested in hip hop, he began using rap as a catharsis and soon garnered a reputation as a formidable MC.
The Weeknd was dubbed the songbird of his generation. He rose above other fellow newcomers with his rich expertise in music. Born Abel Tesfaye in Scarborough, Ontario on February 16, 1990, he grew up listening to a variety of music genres, including soul, quiet storm, hip hop, funk, indie rock, and post-punk. He dropped out of high school at 17 and “left one weekend and never came home” with some of his friends. It was where his moniker came out. It was supposed to be The Weekend but got altered to avoid a copyright issue with a Canadian band of the same name.
He broke into the music scene with the 2011 mixtape “House of Balloons”. He went on to work with Drake
, Wiz Khalifa, Future, and others, while building his own career as an artist. In 2015, The Weeknd enjoyed huge success with the Grammy-winning album “Beauty Behind the Madness”, which boasted the hit single “Can’t Feel My Face”. His follow-up album, “Starboy” (2016), also won a Grammy and featured collaborations with artists such as Daft Punk. Young Thug was born amongst the masses eliminating any doubt that he wouldn’t be special. The second youngest child of 11 children developed a skill for standing out amongst many, early. He moved to Jonesboro, an impoverished suburb of Georgia where his lifestyle was engrossed by the crime, drug addiction and violence that surrounded him. It was there that he developed an insatiable appetite to succeed his current situation.
After discovering and acknowledging his talent and creativity for music, Thug started a new hustle that would soon mature as one of the most promising music careers in the South. Eyeballing the thrown of Hip hop royalty, Young Thug began to create a sound and style that would inevitably place him on top. Young Thug is the representative for a generation that doesn’t see hip-hop as a hobby but a lifestyle. Keeping true to himself, his art, and his home.