Makeup collaborations that contain musicians are sometimes particular: MAC Cosmetics alone has utilized the abilities of Ariana Grande, Halsey, and others previously, whereas Jennifer Lopez has a whole line with Inglot, to not point out Rihanna's Fenty Beauty, which has taken the world by storm. But whereas all of those tasks are thrilling, few are as distinctive as Milk Makeup's first-ever collaboration launch in tandem with Wu-Tang Clan.
The make-up model and hip-hop legends are each NYC staples, and the 2 bonded over their Big Apple heritage to create a lipstick assortment that really blends the 2 identities collectively.
"I've an excellent relationship with Milk's founder, Rassi, and as New Yorkers, we've frequented a number of the similar circles. We spoke about trend and the beauty world and I revealed that [Talani], my spouse, has a cool perspective about make-up [because] in her youth, she was within the modeling circles," mentioned Wu-Tang's RZA to Billboard. "She is a fan of Milk Makeup's merchandise and when [Rassi and I] talked about forming a collaboration that mirrored our NYC sensibility and philosophy, make-up turned the distinctive and unpredictable selection. The Milk Makeup collaboration was spearheaded by my spouse."
It's no secret that Wu-Tang attracts main inspiration from Chinese tradition, and this collaboration with Milk isn't any totally different. The assortment is comprised of eight totally different longwear lipsticks, every of that are named after the I Ching Trigrams: Sacred, Fire, Chi, Flow, Frequency, Source, Cypher, and Ruckus. All of the colours fall within the pink and pink household, starting from a pale child pink to a deep oxblood, and are available in three totally different formulation (excessive shine, nourishing matte and dimensional glitter).
"Beyond the frequent denominator of Wu's and Milk's NYC cultural background, I'm enthusiastic about this collaboration for the Yin, or Feminine power, that it invokes," mentioned RZA in a press release. He continues, "Milk Makeup has been daring in creating magnificence merchandise with distinctive components. This collab dives deeper into that realm and I'm positive will encourage the Wisdom, Beauty, and Strength of immediately's Modern Warriors."
Like the remainder of Milk's merchandise, the lipsticks are fully vegan. However, in contrast to Milk's authentic lip colour method, the Wu-Tang formulation function some new components. Chinese-inspired components, together with sacred lotus water, cherry blossom, ginseng, bamboo shoots, and Chinese pink dates assist defend, hydrate, and soothe the lips upon software.
The design of the gathering can be distinctive to the collaboration. The lipsticks are encased in strong black bullets, which is a stark distinction to Milk's typical white, grey, and clear packaging. When you open up the bullet, a gold dragon wraps across the stick. The outer packaging can be strong black, and options the Wu-Tang "W," in addition to a brand new unique image that blends Milk's brand with the Chinese image for magnificence.
The marketing campaign for the gathering additionally features a beautiful visible produced by Whooden Collective and stars R&B singer Teyana Taylor, whom RZA and the Milk workforce really feel epitomizes the character of a Wu Warrior. RZA additionally composed an authentic observe to accompany the video.
"The observe is a mix of Wu traditional hip-hop with a couple of ounces of 'Yin' power," RZA informed Billboard. "The rugged-yet-beautiful actions of Teyana accompanied by the merchandise' look and packaging led the editor, my collaborator Tariq, and myself to make the music resonate."
Milk Makeup co-founder, and director of the visible, Georgie Greville mentioned in a press release, "Teyana is utilizing Lip Color as a coat of armor. She's a badass. She is precisely who she is. She's unapologetic in each side of her life." Throughout the visible, Taylor wears an all-black battle outfit — a skin-tight long-sleeved mesh shirt matched with shiny leather-based joggers and fight boots — to enhance the colour "movement" on her lips. She performs kung fu-inspired choreography on a roof with the NYC skyline within the background, and closes the video by throwing up Wu-Tang Clan's signature "W" hand signal.
"[Working with Milk and Wu-Tang] was a no brainer," mentioned Taylor to Billboard. "I've been an enormous fan of Wu-Tang perpetually and I like the trendy power of Milk Makeup. When I noticed the standard of the lipstick with the custom-sculpted dragon on the bullet, I used to be impressed — it's like a murals."
She continued, "[The collection] makes me really feel empowered, as a result of I positively really feel like a warrior in how I dwell my life. When I'm rehearsing for my reveals, performing, and attending to share my craft with the world, it permits me to entry severe private energy to do what I do. I like the concept that lipstick will be battle paint of types. An influence lip is named an influence lip for a motive."
The limited-edition collaboration assortment will dwell solely on MilkMakeup.com. Each of the lipsticks will be bought individually for $55 every, or as a complete assortment for $440. The assortment additionally features a throwing stars-inspired 24-karat-gold compact mirror ($75) and pin set ($18), every of which will be purchased individually.