While Jon Lajoie might be better known as the comedian who raps satirically on YouTube using the name “Everyday Normal Guy,” his latest single under his alt-rock moniker, Wolfie's Just Fine, strays far from the everyday. The Canadian actor turned singer/songwriter takes an arguably abnormal approach with “Break My Back” and its accompanying visual, premiering exclusively through Billboard today (May 18).
“'Break My Back' started out as an experiment. A fun experiment,” Lajoie tells Billboard. “One morning I went down to my studio after months experimenting with different sounds and approaches to songwriting, and I thought to myself, 'What if I just allow myself to have fun with no restrictions?” Having grown up on early- to mid-nineties hip-hop…the ﬁrst thing I did was program a big, heavy, raw sounding drum beat.”
The rattling, industrial percussion is perhaps one the track's standout elements, making the perfect soundtrack for its cinematic video. The clip begins with a man — wrists tied and face covered — breaking out the trunk an old hatchback cruising through a desolate desert. Viewers are then revealed the identity the car in question's driver: a clone the escapee.
The victim-antagonist pair is portrayed by close friend Xander Berkely, whose performance is described by Lajoie as “mind-blowingly hypnotic.”
“I was overjoyed when he agreed to be in it,” Lajoie raves. “I'm such a big fan his work…it was so generous him.”
As one might suspect by the haunting dual-personas the visual, “Break My Back” portrays the trials and tribulations that naturally unfold by being someone as multi-talented at Lajoie.
“The song is about how I have a tendency to compartmentalize the diﬀerent parts myself, and the accompanying struggle for dominance that inevitably ensues,” he explains. “On the one hand I’m the 'Everyday Normal Guy' and was Taco from the TV show The League, and here I am being all, 'Take me seriously, because I’m a deep, introspective, super serious artist!' I think maybe this song is a way for me to see if some these diﬀerent Jons can dance together and not kill each other.”
As the video reaches its startling end, viewers can only watch for themselves to see how Lajoie implies his contrasting characters might intermingle. “Break My Back” comes from Wolfie's Just Fine's forthcoming EP, set for release June 22.