If you’re feeling just like the sounds of Wisin & Yandel are on replay, you’re not going loopy. Timed with the Friday (Dec. 14) launch of the reggaetón duo’s first album in 5 years, Spanish Broadcasting System (SBS) premiered the complete album — titled Los Campeones del Pueblo "The Big Leagues" — on its greatest terrestrial stations.
The unique “roadblock” continued throughout the day with SBS’ 5 tropical and concrete stations, together with New York’s La Mega (the nation’s most-listened-to Spanish-language radio station) and Miami’s El Zol 106.7 FM. Every hour on the hour, all 5 stations performed the album, in its entirety, with Wisin & Yandel as DJs.
The album additionally premiered on SBS’ music streaming app LaMusica, which additionally featured particular programming and unique content material across the launch.
This is the third time this yr that SBS has orchestrated a takeover with a serious act on its stations. The first time was with Romeo Santos' Golden within the first quarter, adopted by Ozuna's Aura within the fall.