Why Maroon 5? Five Reasons That Explain the Choice Behind the New Super Bowl Headline Performers


The choice of Maroon 5 as headline performers for the upcoming Super Bowl LIII halftime present — initially reported by Variety and confirmed by Billboard — has, unsurprisingly, been met with tepid enthusiasm, if not outright snark, from a number of corners of the Internet.

It is smart. The band doesn't fairly have the legacy or esteem of a basic rock act like earlier performers The Who or Bruce Springsteen, and arguably lacks the modern vibrancy of a present pop hitmaker like current headliners Beyoncé or Bruno Mars. What's extra, they're a gaggle whose most seen members are straight white males — for the second 12 months in a row, following Justin Timberlake's headlining efficiency earlier this 12 months — in a time when all cultural establishments are being rightfully challenged to be extra inclusive with the variety of their chosen performers and honorees.

With so many different main abilities and business behemoths from the worlds of pop, rock and hip-hop nonetheless but to play probably the most televised occasion of the 12 months — Rihanna, Drake, P!nk, Taylor Swift and JAY-Z, simply to call a handful — it's undoubtedly shocking for a lot of that Maroon 5 can be the following act to get the nod. But that's to not say that it's completely with out logic, both. Here's a few of the the explanation why the L.A. septet shall be beamed into your lounge subsequent February. 

They have extra hits than you may notice. We've already coated this extensively in current months at Billboard, however the variety of smash hits that Maroon 5 have been in a position to amass over their decade and a half within the highlight (at a reasonably constant price) is nothing lower than staggering. They've scored 22 prime 40 hits, 14 of which have hit the highest 10, and three of which — 2006's "Makes Me Wonder," 2010's "Moves Like Jagger" and 2012's "One More Night" — went all the way in which to No. 1. Throw in radio (and marriage ceremony) perennials like "She Will Be Loved," "This Love," "Payphone" and "Sugar," and the group has greater than sufficient universally recognizable jams to fill out a 15-minute Super Bowl set. 

They even have one of many greatest songs on this planet proper now. Maroon 5 may not really feel like one of many greatest pop acts in 2018 however your native prime 40 station would beg to vary: Their most up-to-date single "Girls Like You" has been No. 1 on Billboard's Radio Songs chart for eight weeks, and is just an historic Drake run from reaching the identical spot on the general Hot 100, the place it at present sits at No. 2. It's additionally one of many 12 months's greatest music movies, with its cameo-cluttered clip nearing 900 million views on YouTube — greater than twice the variety of performs for Childish Gambino's incendiary "This Is America" video, even. Truthfully, it's a a lot greater and extra recognizable hit than most up-to-date SB headline performers — together with Timberlake final 12 months, Lady Gaga in 2017 and Coldplay in 2016 — have needed to function a contemporary linchpin for his or her biggest hits set.

Adam Levine is a large (and well known) star. The Maroon 5 frontman is not going to solely carry his simply acknowledged, falsetto-heavy model of blue-eyed soul to the Super Bowl stage, however his personal explicit model of movie star, which features a starring function as a coach on the long-running NBC hit The Voice and a tabloid and life-style journal recognition that culminated in his being named People's Sexiest Man Alive in 2013. He's one of many few stars in 2018 that is still extremely recognizable and accessible to each youthful music followers and their dad and mom, in addition to informal pop listeners and normal popular culture observers who is likely to be extra prone to determine Levine from his face than from his songs.

They verify the "rock" field whereas nonetheless sounding modern. Maroon 5 shall be simply the third band this decade to headline the Super Bowl halftime stage — following The Who in 2010 and Coldplay in 2016 — preserving the flame alive for these older followers questioning why basic rock doesn't dominate the present the way in which it used to within the '00s, when U2, Paul McCartney, The Rolling Stones, Prince, Bruce Springsteen and Tom Petty all carried out. However, they're removed from a standard rock band at this level, more and more pulling in influences from pop, soul, hip-hop and even EDM over the course of their profession, altering with the occasions to verify they proceed to suit the sound of contemporary radio. At least in idea, they need to enable the present to have the most effective of each worlds. 

They'll carry well-known associates. Undoubtedly, Maroon 5 will observe the mannequin of Coldplay a pair years in the past with their set, and pull youthful (and arguably extra 2018-vital) stars to help on their hits, and possibly even pause for them to dip into one or two of their very own. Cardi B appears the obvious alternative, because the visitor rapper on "Girls Like You," and Kendrick Lamar or SZA may additionally make appearances, if their current "Don't Wanna Know" or "What Lovers Do" hits made the ultimate set listing, respectively. (Billboard has additionally reported rapper Travis Scott as a possible cameo, although the group don't have a single with him but.) And the group may additionally go the opposite method with it and invite Levine's Voice co-stars Blake Shelton and Gwen Stefani to the celebration — assuming CBS may abdomen that a lot promotion for an NBC program, anyway. Regardless, it makes extra sense for all concerned if the band doesn't should shoulder the load on their very own.