As hip-hop continues to dominate the favored tradition, it’s straightforward for senseless lure bangers to garner the eye of the lots. The marketplace for avenue rap has died down considerably because the 2000s, however there’s a handful of youngsters within the new era who’re protecting it alive. Over the previous few months, you could have heard of 1 such child: Roddy Ricch. His track “Die Young,” produced by London On Da Track, is at 34M views and relying on YouTube whereas the follow-up single, “Every Season” sits at 52M.
His music will do little that can assist you work out both his age or his location. At 20-years-old, the Compton rapper has the perception of a grown man, one who’s gone by way of hell-and-back and nonetheless managed to inform the story. The solely factor that may distinguish his age is his admiration for the late-Speaker Knockerz, whose affect is obvious.
He isn’t a typical West Coast rapper, as a substitute, he cites artists from the South, Midwest and the East coast as a few of his greatest influences. Ricch carries similarities to Meek in loads of methods. Ricch has the starvation and the urgency of a younger Meek Mill — one which not solely aspires to get to the bag but in addition to encourage others from his neighborhood. Ahead of the discharge of his second mixtape, Feed The Streets II, Meek gifted Roddy Ricch a Dreamchasers chain, sparking hypothesis that the “Project Dreams” rapper signed a take care of Meek’s label.
Roddy Ricch is without doubt one of the most promising rappers out proper now, interval. Feed The Streets II was a quick introduction to what he has in retailer. With the popularity and sources surrounding him, he’s sure for large issues.
Peep every part you have to learn about Roddy Ricch.
Rumored Dreamchasers affiliation
Meek Mill is without doubt one of the first mainstream rappers to essentially embrace Roddy Ricch. The two related after they ran into one another in the identical studio. However, Dreamchasers signee Omelly was already acquainted with Ricch’s music.
In late August, Meek and Roddy Ricch previewed a brand new collaboration on Instagram. Meek made their affiliation public throughout Made in America competition when he popped out on stage randomly throughout Ricch’s set. Meek additionally introduced Roddy out throughout his set at Powerhouse Philly.
Ahead of the discharge of Feed The Streets II, Meek gave a large co-sign to Roddy Ricch, calling him the “subsequent massive factor out the west” and gifting him a Dreamchasers chain. Many speculated that Roddy Ricch was the most recent Dreamchasers signee, though that hasn’t been confirmed by both get together. However, Wayno Clark of Everyday Struggle said that Roddy Ricch signed a administration deal reasonably than a report deal.
When you consider Compton, N.W.A., Kendrick Lamar, YG, and The Game could be the primary names to pop in your thoughts, however Roddy Ricch additionally hails from Hub City. He doesn’t share related sounds to those who got here earlier than him. In an interview with The Fader, he defined how despite the fact that artists like YG and Kendrick Lamar grew to become profitable off of rap, the one individuals he noticed get cash when he was youthful have been his uncles who hustled. His upbringing in Compton, nevertheless, did play an element when he determined to take music severely.
“Much more demise within the streets. Growing up, getting older, pals getting misplaced to jail. You are likely to wish to do one thing that’ll allow you to make it out of that,” he defined to The Fader about actually specializing in music.
Although he might be confused for an Atlanta artist, he does carry a few of the West Coast traditions. He doesn’t essentially broadcast his gang affiliation as blatantly as different rappers, however he’s beforehand revealed that he’s a member of the Crips. During an interview with Say Cheese TV, he revealed that he joined the Crips when he was younger, however his ties to the gang are deep in his household roots.
“I used to be operating round with all of the Crips. All my cousins — all my household like Crips. Then I received older, I jumped out the porch — I received kicked out my momma home once I was like 15-16. Then I began getting within the streets for actual,” he mentioned.
His gang ties is one thing he attributes to his maturity which is clearly heard in his music.
“People mentioned I lived earlier than, sort shit. N***a simply be — I simply suppose forward,” he mentioned. “I ain’t the lifetime of the get together sort n***a. I simply be in my mode.”
“Die Young” isn’t your cliche hit, however it’s successful nonetheless. The rapper pours his soul out over London On Da Beat’s hypnotic manufacturing like a bottle of Old English. The track was made the evening XXXTENTACION died and was meant to pay homage to different rappers that died at a younger age equivalent to Lil Snupe and certainly one of Ricch’s greatest influences, Speaker Knockerz.
“X had died that day. It was the evening he handed away, I used to be simply in a mode the place, it was like, loads of younger individuals dying, they like legends,” he instructed Genius. “Speaker Knockerz, Lil Snupe, you understand. There have been lots of people that have been nice that died at a younger age so I needed to make one thing in remembrance of them, however on the similar time, making individuals nicely conscious of what’s been goin’ on. It’s like a pattern or one thing.”
Despite coming from a metropolis that produced a few of hip-hop’s greatest and most influential names, Roddy Ricch isn’t a product of Westcoast hip-hop. Instead, his age is extra telling of who helped him mould his sound. Speaker Knockerz’s affect on him is obvious in his melodies, and equally evident, the affect that Chief Keef and Lil Durk had on him throughout his days in center college. The rapper additionally lists Young Thug, Lil Wayne, Future, and Meek Mill as main influences.
He defined that touring so much as a toddler is why he seems like he isn’t confined to conventional regional sounds.
“I wasn’t simply influenced by the West Coast, despite the fact that that’s the place I’m from and that’s the place I’m at. I used to be additionally touring so much once I grew up. My first journey someplace out the state was Chicago and it simply went on from there,” he instructed The Fader. “My great-grandma remains to be alive; she’s from Louisiana so I hung out there. I received household in Atlanta, Mississippi, New York, in every single place. Sometimes I’d be on the market making an attempt to make one thing occur.”
Have you heard Roddy Ricch’s music but? What do you consider the burgeoning artist? Peep his model new characteristic on Post Malone’s “Wow” remix.