The modern reality of music is seeing songs blow up on streaming services and social media platforms such as TikTok and Triller going mainstream before they’re even crowned by the radio. The tracks don’t even have to be that new with the latest example being Doja Cat’s 2019 “Streets” scorching thanks to TikTok’s Silhouette challenge.
The Hot Pink cut is climbing a pair of Billboard charts and has RCA Records scrambling to maximize the record’s potential by finally sending it to Hip Hop and R&B radio stations starting the week of February 23, according to Billboard.
Doja earned her second Top 10 on the Hot R&B/Hip-Hop Songs chart dated February 13 with “Streets” soaring from No. 11 to No. 7 after collecting 18.7 million U.S. streams, according to MRC Data.
Following the release of “Up,” Cardi B was met with critics calling her out for making songs strictly to blow up on TikTok with certain challenges. Cardi shut down the accusations immediately and showed receipts of her choreographing the videos for her recent singles.
“Dont try to play me like I just started this shit cause of tiktok,” she wrote. “My last 4 videos I gave choreography & at award shows as well. Please me, press, wap & up was my last videos. EAT IT UP!”
The Bronx bombshell continued, “It wasn’t me who started the wap challenge. I didn’t even knew how to the dance that’s why I never did the challenge in the first place. How ya mad that these female rappers songs becoming tiktok challenges because people genuinely wants to dance to it.”
Dont try to play me like I just started this shit cause of tiktok .My last 4 videos I gave choreography & at award shows as well .Please me , press ,wap & up was my last https://t.co/qi8Hjm6VPB IT UP !
It wasn’t me who started the wap challenge.I didn’t even knew how to the dance that’s why I never did the challenge in the first place .How ya mad that these female rappers songs becoming tiktok challenges because people genuinely wants to dance to it.
Even after his death, Pop Smoke was a staple on the Billboard charts. TikTok played a role in his ascension with singles such as “What You Know Bout Love” and “Mood Swings” featuring Lil Tjay receiving a boost thanks to becoming the subject of dance crazes.