‘This album goes to be a bridge for GOT7,’ the band says of their most formidable and globally-minded LP.
The minutes earlier than an artist releases their new album are valuable, understandably nerve-wracking moments, however it's enterprise as common with GOT7. As the band wrapped their first-ever press convention to introduce Present: You and its tracks to native media at a downtown lodge in Seoul, the septet sat down with Billboard and Billboard Korea to go deeper on the themes of the LP, the importance of recording in a number of languages, their opinions of one another's solo songs and extra.
Earlier within the day, the band spoke to native press each individually and as a gaggle to introduce their newest physique of labor. In its first half, Present: You is outlined by group tracks like shape-shifting lead single "Lullaby," the slinky, house-y glitch-pop confection "Enough" and the luxurious, uplifting EDM drops in "I Am Me," all marking a few of the septet's most formidable and sophisticated tracks up to now. The second half sees the primary time the band has included solo songs from every member to permit him to share his distinctive model, from chief JB's pristine, R&B-inspired supply on "Sunrise" to Jackson's viciously daring rap model in "Made It" to Jinyoung's reflective pop on the acoustic-leaning "My Youth." Not to say, "Lullaby" was recorded in Korean, Chinese, English and, unexpectedly, Spanish as a real Present for followers with the accompanying video incomes greater than 40 million views up to now and GOT7's first high 10 entry on the YouTube Songs chart. Present: You additionally hit No. 1 in Korea and spends its third week on Billboard's World Albums chart this week.
It all seemingly fuels why GOT7 had been approaching their new album launch with a way of calm and confidence — as famous each by this reporter and the MC of their press convention — as they painting an completed sense of giving their all for his or her artwork and for his or her followers. As Jackson sums up their sentiments, "To be very trustworthy, relatively than having No. 1 hits, trophies…result-wise, that's necessary. But what's extra necessary is we actually hope that our followers actually love this album and luxuriate in listening. The consequence means loads, however that's not the place we're lastly going to finish."
BamBam notes the onerous work that went in to this second too. "I really feel like this album goes to be a bridge for GOT7," he says. "We got here to date, we simply completed our world tour and we simply labored onerous. Everything we did, it was for this album and it may well take us to the following stage."
Since the band beforehand recorded a one-hour comeback music particular that might air on Korean TV within the coming days — that includes the primary performances of their new songs in addition to particular renditions of earlier singles like "Look" and "Girls Girls Girls" — the hours following their new album aren't used dashing to the following occasion, however as a substitute for some very-rare moments to hold across the lodge. Mark drapes himself in comfortable lounge chair to observe the "Lullaby" video (Ok-pop stars, they're similar to us) whereas others sit to munch on chocolate milk and specifically made, GOT7-branded chewy rice muffins (a conventional snack in Korea to have a good time a giant occasion) or chat with their managers earlier than heading to their subsequent scheduled occasion later that night time.
Undeniably, there was a way of satisfaction all through the day that solely comes with figuring out one had put all they may into their work. "At this level, at this second, we're doing good," Jackson says, earlier than explaining extra concerning the which means behind his solo monitor "Made It." "The cause I stated 'We made it' and 'I made it' is as a result of there's no comparability with anybody else — the largest opponent is ourselves. We're dwelling our lives, we're [with] our followers, we're having our live shows, the whole lot is about our fandom and us. Anything exterior of that it doesn't actually matter."
That identical power carried all through the promotions of Present: You, throughout which the band scored a number of first-place wins on Korea's fashionable music applications and acquired to advertise their new music to followers in Korea and Thailand; the latter nation noticed a headlining slot on the inaugural KCON Thailand. While the period had all of the markings of a profitable promotional run on the skin, crucial half might have been in deepening the reference to their followers. One of the final moments of the promotions was, appropriately, an intimate fan signing.
As the band trace at new initiatives and excursions to Billboard — some coming before later — the presents for GOT7 and their followers don't appear to be ending anytime rapidly. Watch the complete interviews above and under.