Chris Stapleton has partnered with the LEGO Group for the action-packed animated video for “Second One To Know.” In the three-minute clip Stapleton and his band, portrayed in LEGO form, are on stage only to be interrupted by ninjas and fire-breathing dragons during a concert. The band uses its instruments to fight the intruders and continue the show.
The video was created by the LEGO Group and Pure Imagination Studios producer/director David Coleman. It involved thousands of hours of work on storyboards, animation, lighting, and sound, among other assets. "Second One To Know" features Stapleton as a LEGO minifigure alongside members of his band, family and crew, as well as a cameo from Chris Pratt.
“We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do,” Stapleton said in a statement. “Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become.
“Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me, and I couldn’t be happier with the end result.”