WarnerMedia Prepping Streaming Service Featuring HBO & Other Entertainment Brands

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WarnerMedia CEO John Stankey stated the brand new service is deliberate for a fourth-quarter 2019 launch.

AT&T's WarnerMedia division is prepping a brand new direct-to-consumer streaming service that can characteristic its portfolio of leisure manufacturers, together with HBO.

WarnerMedia CEO John Stankey introduced the brand new product onstage on the Vanity Fair New Establishment Summit on Wednesday morning (Oct. 10), noting that it's anticipated to launch within the fourth quarter of 2019.

"You're going to see a stronger HBO as this providing involves market," he stated, including, "I consider this platform that we'll put in place will see different sturdy manufacturers round it buyer can establish with."

Stankey confirmed that HBO will proceed to be offered as a standalone product however that the remainder of the service won't be accessible a la carte. Further, he stated that CNN won't be a part of the service, clarifying that some documentary programming could possibly be accessible however that the reside information programming wouldn't be provided as a part of a subscription. Though Stankey didn't drill into specifics on different content material that might be accessible, it's anticipated that the service will supply the films from the Warner Bros. library and tv programming fro throughout the Turner networks. 

A WarnerMedia streaming service will put the corporate, just lately acquired by AT&T, sq. into the race for streaming audiences alongside Disney, which is presently prepping a family-friendly subscription video service that it plans to bundle with different streaming merchandise ESPN+ and Hulu. 

In a press release issued on the time of the announcement, Stankey known as the brand new service "one other advantage of the AT&T/Time Warner merger, and we're dedicated to launching a compelling and aggressive product that can function a complement to our present companies and assist us to develop our attain by providing a brand new selection for leisure with the WarnerMedia assortment of movies, tv sequence, libraries, documentaries and animation liked by customers around the globe." 

Details about pricing and the title of the service weren't disclosed and are anticipated to be introduced at a later date.

This article initially appeared in The Hollywood Reporter.