The Viva Friday playlist is a compilation of the best new Latin songs, albums and videos recommended by the Billboard Latin editors.
This week on the playlist, we've got "Atrevete" by Nicky Jam with Sech, Abraham Mateo's "Me Vuelvo Loco" with CNCO and Spanish singer Alex Ubago with "Maldito Miedo."
“Atrévete” – Nicky Jam & Sech
Nicky Jam has returned to his urban/romantic songs with his new single "Atrévete," with Sech. By collaborating with the Panamanian rapper, Nicky Jam adds the rhythms that the new generation of urban singers are bringing to the genre without having to change his lyrical style. In fact, Jam and Sech's lyric styles are similar. The Flow Music produced-track will be part of Nicky Jam’s next album, Intimo. "Atrevete" was released with a music video, which you can watch below. — SUZETTE FERNANDEZ
"Me Vuelvo Loco" – Abraham Mateo & CNCO
Abraham Mateo returns with five of the hottest boys of the moment to drop "Me Vuelvo Loco." In collaboration with CNCO, Mateo's new track is an uptempo urban song fused with romantic flamenco guitar riffs and tells the story of a man who's going crazy over a girl. Paying homage to the single's title, the music video, directed by Mike Ho in Los Angeles, showcases all six artists wearing straitjackets while dancing, singing and going loco in a mental hospital full of beautiful nurses. — JESSICA ROIZ
"Vivir Para Contarlo" – Javier Rosas y Su Artillería Pesada
Javier Rosas y Su Artillería Pesada premiered "Vivir Para Contarlo," a catchy corrido that spotlights how short life can really be. In the single, Rosas sings about an incident where someone survives a near-death experience and lives to tell the story. He uses lyrics such as "God has the last word" and "You need to enjoy every moment because life does not forgive" to further emphasize the important life lesson in "Vivir Para Contarlo." The music video shows Rosas and his band performing the song during a street shooting, near an emergency vehicle, and in a hospital. — JR
“Maldito Miedo” – Alex Ubago feat. Soge Culebra
For now, Alex Ubago has put aside his ballads to immerse himself in a new sound with his most recent single "Maldito Miedo," alongside Soge Culebra. The new, vibrant song showcases a modern musical arrangement with a candid lyric that motivates listeners to leave any fear aside and make the first move when you really miss the person you love. — SF
“Knock Out” – Jarina De Marco
Dominican-born Jarina De Marco releases “Knock Out,” the new single from her debut EP Malcriada, a genre-defying six-track project with fierce lyrics and boundless character that candidly imposes female empowerment. “Knock Out,” a reggae-tinged song that swerves into a wild free anthem of boundaries, is a telltale sign of how a broker’s powers are whittled away in a New York strip club after his demeaning comments toward a stripper: “It was a stripper vs. broker scenario; a western style balls to the wall fight.” — PAMELA BUSTIOS