Unfold, the app that allows for creative Stories content, announced on Thursday (April 25) that its first ever entertainment partnership will be with the Billboard Music Awards by launching a free custom set of templates which can be downloaded the Unfold app now.
The BBMAs x Unfold collection, available for a limited time, includes 14 templates, ten of which using the BBMA style and aesthetic. The remaining four are nods to the ceremonies performers, Mariah Carey, Jonas Brothers, Panic! At The Disco and the show’s host Kelly Clarkson.
Unfold, though has only been available for 16 months, has already had three other partnerships for its 18 million users. They have recently worked with Tommy Hilfiger, Equinox and RED. Additionally, a number of high-profile celebrities such as Selena Gomez, Camila Cabello, Katy Perry, Miley Cyrus and Hailey Baldwin, use the app frequently to create sleek, cohesive Stories. "We're excited to be partnering with the Billboard Music Awards for this innovative campaign that will celebrate the hottest names in music today through Unfold's modern approach to empowering user generated content," Alfonso Cobo, the app's CEO and co-founder said in a statement. "This inventive collaboration leverages the impact and reach of the Stories format through the power of design and Unfold’s community of 18 million storytellers — one of the most creative and digitally-engaged audiences on the planet."
"As we continue to invest resources in production of social media content around dick clark productions events, Stories have become a primary focus,” Jeremy Lowe, senior manager of brand, marketing and digital strategy at dick clark productions, mirrored. “With Unfold, we’re not just enhancing our Stories we’re enabling our show talent, partners and fans the opportunity to add a piece of the Billboard Music Awards to their stories.”
The 2019 Billboard Music Awards will air live from the MGM Grand Garden Arena in Las Vegas on Wednesday, May 1 at 8 p.m. ET/PT on NBC.