Ultra Music Festival Confronts Smear Campaign, Holds Hearing for Virginia Key Move


When Ultra Music Festival's contract with the City of Miami didn't renew, it misplaced its almost 20-year dwelling within the metropolis's downtown. The location was an iconic a part of the pageant's flagship occasion, whereas the model has expanded into 21 counties throughout 5 continents. Tickets for the 2019 Miami pageant are already on sale, and Ultra has its eye on Virginia Key, only a 15-minute drive south of its former Bayfront Park location.

Ultra had a public listening to scheduled with the Miami City Commission for Thursday morning (Nov. 15), however now it should cope with a harsh smear marketing campaign launched by Virginia Key's Mayor-elect Mike Davey. "This is similar Ultra Music Festival the City of Miami fee unanimously voted to evict from Bayfront Park," Davey says in a video posted to YouTube (under). "Why? Because of environmental destruction, noise and a rise in drug- and alcohol-related violence."

But Miami New Times reporter Jose Duran famous that "aside from the noise, not a type of considerations was introduced up in the course of the September 27 City of Miami Commission assembly," including that "the pageant misplaced its longtime dwelling as a result of negotiations -- and political infighting between commissioners Joe Carollo and Ken Russell -- failed to supply an settlement that glad everybody."

The video likewise options pictures of a unclean seaside and discarded drug needles, neither of which are literally sourced from or consultant of UMF's downtown pageant.

Ultra responded with an extended assertion, condemning Davey's "deeply regrettable" feedback.

“It unfairly disparages our model and doubtlessly criminalizes our patrons,” Ultra’s spokesperson Ray Martinez is quoted. According to the assertion, occasion organizers already agreed to excessive requirements of environmental consciousness and duty for dealing with Virginia Key Beach Park's historic components with nice care. The pageant provides that it dedicated to the discount and eventual elimination of single-use plastics, restricted seaside entry for patrons, the elimination of balloons, Styrofoam and plastic straws, amongst others, earlier than the even assembly with the town.

Davey isn't the one impediment Ultra faces. Virginia Key has traditionally been dwelling to Rapture Music Festival in the course of the Miami Music Week celebrations. The occasion usually happens earlier within the week and contains a extra underground home and techno lineup, although in 2019, Rapture deliberate to maneuver its occasion to Friday and Saturday, March 29 and 30, due to this fact overlapping with Ultra's Friday to Sunday dates, March 29 to 31. Tickets for Rapture 2019 are additionally at the moment on sale.

The City of Miami Commission will vote on whether or not to maneuver ahead with Ultra's Virginia Key proposal after the general public listening to. Stay tuned for extra as this story develops, and skim Ultra's full assertion in response to Davey under.

Ultra's official assertion in full

It is deeply regrettable that Mayor-Elect, Mike Davey and the Village of Key Biscayne have elected to publish statements which are knowingly false and deceptive relatively than to first search to collaborate with both Ultra representatives or its City of Miami companions (if for no different function however to collect correct details and to achieve an understanding of Ultra’s dedication and obligations respecting, site visitors mitigation and environmental and historic preservation planning). By opting to as a substitute flow into what seems to be primarily inventory photographs (unrelated to Ultra) that includes used needles, polluted shorelines, site visitors gridlock, by falsely and deliberately reporting that doubtlessly a whole lot of 1000's of attendees might be converging on the Rickenbacker Causeway and by falsely stating that City of Miami had purportedly evicted Ultra for environmental destruction, elevated alcohol and drug-related violence, security dangers and by reporting different untruths is blatantly disreputable. The offending publication(s) by Mayor-Elect, Mike Davey and the Village of Key Biscayne is patently false and inaccurate, and was made with reckless disregard of the reality. “It unfairly disparages our model and doubtlessly criminalizes our patrons” says Ray Martinez, Ultra’s spokesperson. The publications made by the Mayor-Elect are believed to be defamatory, as are the horrendous pictures that have been printed in an effort to purportedly inflame and scare residents and stakeholders. Ultra condemns this conduct and cautions that such management is irresponsible and wrongful on a number of factual and authorized grounds together with that the disturbing pictures weren't related to the Ultra Music Festival model. Event organizers of Ultra Music Festival are skilled and accountable promoters, which intends to meet its dedication to supply a secure and pleasant occasion.

Because of the cultural and historic significance of Historic Virginia Key Beach Park and given the distinctive environmental issues related to the park, occasion organizers, from the inception, all the time supposed to take terribly nice care in its manufacturing and remediation approaches. Event organizers all the time agreed that staging an occasion at Virginia Key meant turning into the entrusted stewards of the environmental and historic components of Historic Virginia Key Beach Park and Ultra takes that potential duty very critically. Event organizers have expended substantial assets in sourcing and consulting with main specialists, engineers, scientists and different professionals in areas of site visitors mitigation, logistics, security and safety, land remediation, wildlife and marine conservation and others from environmental communities.

During this course of, Ultra voluntarily undertook environmental commitments lengthy earlier than the City of Miami and Historic Virginia Key Beach Park Trust companions formally proposed comparable initiatives. Ultra has additionally labored in good religion to earn the help and belief of the City Manager’s workplace and of native environmental stakeholders with whom occasion organizers share a typical imaginative and prescient—, particularly,to guard the City of Miami’s shoreline, oceans, seashores, mangroves, endangered and threatened species and to finally scale back the general environmental footprint. Some particular initiatives embrace the discount of single-use plastics (with the aim of eventual elimination), restricted seaside entry to occasion patrons, eliminating styrofoam merchandise and plastics straws, eliminating the usage of balloons, using significant recycling choices, stable waste sorting, avoiding turtle nesting season, adopting consciousness applications, amongst others. Ultra is happy to have earned the belief and help of its City companions, together with the help of Virginia Key Beach Park Trust stakeholders who said that whereas “[t]he Ultra Music Festival carries some controversies ... [it] represents a possible alternative to advance the Trust’s grasp plan and mission ... .” —Guy Forchion, Executive Director, Historic Virginia Key Beach Park Trust. Ultra seems to be ahead to maintaining the belief of the City of Miami and Virginia Key Beach Park Trust companions and invitations an open-minded and good-faith dialogue with Mayor-Elect, Mike Davey and / or with different representatives of the Village of Key Biscayne administration to deal with their considerations.