Tyra Banks is glad to announce the arrival of Modelland. The attraction is ready to open later this 12 months at Macerich’s Santa Monica Place after being within the works for the previous decade.
“I’ve all the time been insanely impressed by points of interest like Disneyland and Universal Studios and have wished to deliver that spirit of journey and storytelling to the world of modeling,” Banks instructed Variety. “But not the unique modeling trade. I’m speaking about modeling for the plenty.”
“Modelland goes to be a spot the place the modeling world meets fantasy, meets leisure, meets expertise, meets retail, meets eating, meets … your fiercest finest self you can ever think about,” she instructed Variety.The attraction is meant as an inclusive expertise for all to get pleasure from. “Men and girls, younger and older — are invited to rework into the dream model of themselves. When individuals depart Modelland, we wish them to really feel overjoyed and empowered,” Banks mentioned.
Michael Guerin, Senior Vice President of Leasing at Macerich expressed enthusiasm for the idea in a press launch.“Santa Monica Place is the right setting for the groundbreaking Modelland idea and we’re so happy to welcome this distinctive, multi-layered leisure, retail and eating attraction to our world-class vacation spot,” he mentioned. “Our high properties together with Santa Monica Place are terrific platforms for retailers and types of every kind to attach with their audiences, who go to us for one of the best in experience-forward retail and all the things else.”