‘Twerk’ Co-Director Sara Lacombe on ‘Empowering’ City Girls & Cardi B Video, Making Opportunities for Women of Color


Sara Lacombe has been concerned in music movies for a variety of rap's largest artists, together with Wizkid, Lil Uzi Vert, Rich the Kid, 21 Savage, Cuban Doll, Lil Baby, DJ Khaled and extra. Recently, she produced Migos' "Walk It Talk It" video, that includes Drake, in addition to City Girls and Cardi B's viral "Twerk" visible.

Born in North Carolina and raised in Philadelphia, Lacombe owns her personal manufacturing firm and is the artistic behind a few of the hottest music movies of right now. She attended Temple University, graduating with a bachelor of arts in broadcast communications and mass media with a spotlight in tv. During her final semester in faculty, she frolicked working in Los Angeles, main her to relocate to the town after faculty to begin her profession.

Billboard spoke to Lacombe over the telephone about her begin within the business, in addition to what led to her large break and what's subsequent for 2019.

How did you get into music video directing?

In 2012, I did an internship program my final semester of school in LA. I acquired an internship at a manufacturing firm, David Naylor and Associates, for music movies and commercials. I acquired into it instantly and began freelance producing a 12 months or two after that. I've all the time been a artistic particular person. Loads of the relationships I've with different administrators after I was producing morphed into me organically directing. 

After your internship, how lengthy did it take you to develop into additionally doing directing in addition to producing?

I began within the workplace as only a manufacturing coordinator and assistant producer. Then I slowly morphed into producing music movies. Then that slowly morphed into artistic path and a director function.

What was your first breakthrough undertaking the place you are feeling such as you acquired seen by the business?

I'd say final 12 months, the primary legit music video I did was for a woman named Cuban Doll that includes Lil Yachty and Lil Baby. For folks round me, they noticed the potential in that. Then I in a while did a Lil Baby music video proper after that. That one most likely began all of it. It was known as "Bankrupt Remix."

Explain the day-to-day life of getting a two-pronged job like directing and producing.

It relies upon per job if I'm doing each. If I'm producing, then principally my job could be to creatively be certain that the director has every thing that they need. I principally assist rent all the crew, from the director of images to artwork director. I assist with casting. I discover the situation. I'm principally in charge of ensuring every thing exhibits as much as the set and will get executed to the likes of the director and the consumer as a producer.

Then if I'm the director, then principally it's my job to deliver the artistic to life. Whatever we wrote within the remedy or regardless of the artist desires is what I execute on. As a director it's important to be keen to roll with the punches and make artistic adjustments and options proper there on the spot.

You have produced a number of movies for Quality Control Music. How did that relationship begin with the label?

It began about three, 4 years in the past. Actually, it has loads to do with a director named Dap. Dap was doing lots of movies for [Migos'] Culture album. He had a fantastic relationship with QC, and similar to over time, as a result of I produce lots of movies for him, I used to be in a position to additionally construct a relationship with QC. I used to be privileged to have the ability to work on movies like "Walk It Talk It" and "Twerk."

Any humorous or notable tales across the making of the "Walk It Talk It" video?

A humorous second was we weren't actually positive who could be the host. I believe it was the day earlier than one thing and the blokes bumped into Jamie Foxx someplace. They requested him to be the host and to our shock he truly agreed to do it. So the day earlier than I keep in mind a stylist working round to get garments in his measurement. I believe that was type of a humorous second having Jamie seem on this video and him on set was fairly hilarious.

The video "Twerk" was a really sexually liberating video with all ladies. Was that on goal, and the way was that call made?

It was positively purposeful, and it's humorous, as a result of a bunch of ass shaking in a video is frequent. But it was totally different this time as a result of the track was made by ladies, and we felt that the message could be stronger if there have been completely no males within the video. It was meant to empower ladies to simply accept their sexuality and be free. We won't have had the identical end result if there was a bunch of males. It was a collective resolution that made sense to everybody. If we have been going to do that, we needed to do it proper. We needed to be impactful and be empowering to ladies.

Has there ever been a time earlier than you made it the place you wished to surrender? If so, what helped you push previous feeling that and persevere?

I believe that everyone in some unspecified time in the future reaches a time of wanting to surrender. I believe in the end what helped me push by means of it was as a result of I wish to be extra artistic than the rest. As a artistic particular person, it's important to be keen to take dangers and never be afraid to fail. I simply assume when typically I get in these ruts the place I don't really feel ok, I've to show myself mistaken. It's extra about believing in your self and I've a fantastic help system. My household all the time evokes me. My mother all the time pushes me to be the perfect. I even have nice buddies who need me to succeed. That power round me helps me push by means of.

What's subsequent for you in 2019 and the way do you see your self contributing extra to empowering ladies within the business?

I've began my very own manufacturing firm, which is a artistic company/manufacturing firm. I want to have the ability to work for myself -- not as a result of different alternatives don't exist, however as a result of whenever you work for your self, the chances are limitless. You management what you are able to do when it comes to your work and the place you wish to go together with it. You don't actually should reply to anyone. So I simply see myself actually constructing that up over the following couple of years. In phrases of the opposite query, I already are likely to work with folks of shade as a result of we don't all the time get the alternatives others are afforded. I positively would like to proceed working with ladies as there aren't sufficient of us on this space of the enterprise. As a lady, I discover myself being one of many few feminine producers. There's so many male producers that it's mind-blowing. Loads of ladies are likely to work within the workplace underneath producers as a result of these roles require group however ladies may achieve this rather more. We could make selections and be on the forefront of artistic selections and roles. I simply wish to assist empower ladies like the ladies round me which have empowered me.