Travis Scott’s CACTI hard seltzer is officially in stores and fans may have some trouble getting their hands on the alcoholic beverage. As expected, anything Travis Scott has his name on is guaranteed to be a coveted item and CACTI is no different.
On Monday (March 15), stores began selling Scott’s new product and fans arrived in droves to get their hands on the highly-anticipated drink.
Many took to social media to show their support by posting pictures of the multiple cases of CACTI they bought, while some even took the promotional posters the stores use to help sell the drink.
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Scott popped up at one store where fans ran and crowded the Astroworld rapper to get his autograph on certain merchandise like the Cactus Jack Air Jordan 6 or the poster for the Travis Scott meal at McDonald’s. Fans were in such a commotion it was difficult for Scott to purchase a pack of gum.
“CACTI is something I’m really proud of and have put a ton of work into,” Scott said in a press release. “Me and the team really went in, not only on getting the flavor right, but on thousands of creative photos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world.”
He continued, “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
Travis Scott has become Hip Hop’s biggest brand in 2020 and it doesn’t seem like he’s letting up in 2021. With the COVID-19 pandemic forcing artists to find revenue elsewhere other than live appearances and touring, Scott’s work with his branding and merchandise has proved to be a lucrative one.
In a Forbes’ 30 Under 30 issue, La Flame allegedly pulled in north of $100 million in 2020 through corporate partnerships and branded merchandise with Jordan Brand, McDonald’s, Sony and more.