Travis Scott is in Miami ahead of his headlining performance at Rolling Loud on Saturday (July 24). On Friday (July 23), the Houston rapper decided to bring a little rage to the streets of Miami courtesy of his CACTI hard seltzer.
Scott’s latest seltzer stop in Miami came equipped with the rapper driving the CACTI truck through the streets, passing out the drink to whoever wanted it. At one point, Scott can be seen on video banging on a window as he and a cashier were swarmed by more than eager fans happy to catch a glimpse of him.
CACTI serves as the official drink sponsor of Rolling Loud Miami and has turned into yet another lucrative deal for the 29-year-old rapper. Days after the seltzer’s initial release in March, a spokesman reported CACTI set a record for the “highest rate of sale in a debut for any variety pack in Anheuser-Busch Seltzer history.”
Already among Hip Hop’s biggest brands, Scott’s CACTI ride through Miami echoes a similar stunt he pulled off in Los Angeles days after the selzter’s official launch.
While preparing to make his first festival date of 2021, Scott is also preparing to hold court at his Astroworld Festival in November. The third edition of the popular Texas-based event now has a CACTI-style involvement as Scott announced fans who could not secure tickets to the festival could win them via 100 limited-edition signed cans of CACTI, good for two pairs of tickets to the sold-out event.