Trapper Schoepp Debuts Arresting Video for ‘What You Do to Her’ ft. Nicole Atkins: Premiere


Wisconsin singer-songwriter Trapper Schoepp – a rising heartland rocker whom Bob Dylan graced with a co-writing credit score after Schoepp put music to some early Zimmerman lyrics concerning the Dairy State for "On Wisconsin" – is nearing the discharge of his new album, Primetime Illusion, on Jan. 25. But forward of that, he's premiering a video for "What You Do to Her," a punchy, harmonica-driven slice of spirited Americana, that includes the indomitable Nicole Atkins, that presents a candid tackle a tough subject.

"This tune is concerning the epidemic of sexual assault and the ripple results these assaults can have inside communities. The verses inform the story of somebody who will get away with it and the refrain exhibits how we’re all affected by this - not solely the victims, however their households, their buddies, and the neighborhood as a complete," Schoepp says. "For too lengthy males have stood on the sidelines and allowed this to turn out to be primarily a ladies’s subject. I believe everybody has an obligation to name out conduct like this. It’s one factor to indicate solidarity behind the scenes however we must be extra vocal as males."

Animated by 23-year-old Milwaukee artist Casey Hoaglund, the minimalist video artfully doubles down on the tune's message. With imagery of swirling eyes and hair that brings to thoughts '60s San Francisco poster artwork, the video is as arresting as it's impactful.

"Creating the video was empowering for myself, and, hopefully, the opposite ladies that see it," Hoaglund says. "Opening with the morphing faces of various nameless ladies is supposed to characterize the truth that anybody is usually a sufferer of this. Odds are at the very least one particular person in our day-to-day lives has been a sufferer of rape. The tradition is shifting surrounding the difficulty, and the shapeshifting of the assorted topics are supposed to painting that as properly. Repeated use of the attention performs into this as a result of the individuals who commit these acts towards ladies can't conceal anymore. Society sees them, and it wants to finish.

"A giant thanks goes to Trapper Schoepp for working along with me to create this video, and all of the women and men standing up towards sexual assault," she says. "The video is for the ladies who really feel like they'll’t come ahead and is supposed to empower them. It is to allow them to know they’re not alone. There are individuals who hear and assist them." Victims of sexual and interpersonal violence can contact RAINN, 24/7, at or 800.656.HOPE and be related to native assets.

From divorce to AIDS/HIV, the album addresses quite a lot of salient topics with lyrics than span the non-public and the common. And Atkins isn't the one indie scene mainstay concerned in Primetime Illusion – Wilco's Pat Sansone produced the album, which was recorded in Milwaukee in document time.

"Trapper was a really exhausting employee, and we bought so much finished in a comparatively quick time within the studio collectively," Sansone says. "I assumed that we would wish to schedule some further time presumably in my studio in Nashville to complete up some vocals and overdubs, however in actuality we bought all of it finished in these 10 days in Milwaukee…. And Trapper's band, together with his brother Tanner Schoepp, labored actually exhausting and had an ideal vibe within the studio."

Sansone was first launched to the singer-songwriter 5 years in the past, when he checked out Schoepp's opening slot for The Jayhawks in Chicago on the advice of his buddy, Tom Lunt. "I bear in mind actually being taken with Trapper's ardour and pure presence on stage," Sansone – who jammed with Schoepp at a Wicker Park bar later that night time -- recollects.

A number of years later, Schoepp requested Sansone to work with him on a venture. "I used to be flattered and intrigued by the truth that Trapper sought me out to work on this music with him," Sansone says, noting that he selected 10 songs from a listing of 30 or so Schoepp despatched him. "I additionally appreciated that he was very open to being 'produced.' We talked so much about the truth that my strengths as a producer typically contain getting concerned with the construction of the songs, and I wished to make it possible for he was ready to have me get in there and tinker round with the form of the songs themselves," he says. "All in all of the album was a pleasure to make for me."

On Jan. 25, Primetime Illusion will turn out to be a actuality when it's launched on Xtra Mile Recordings.