Atlanta-based Nigerian-American Afropop/Afrobeats rising star TOYÉ delivers the brand new music video for his first single of the year titled ‘Attitude’, produced by Grammy Award-nominated hitmakerAce Harris (Nicki Minaj, Rick Ross, Lil Wayne, Chris Brown, Lecrae), and underground Atlanta beatsmith DJ Tag. Over a mellow infectious fusion track, Toyé serves up buttery smooth vocals, catchy melodies, and sing-along lyrics, over the drums-led dancefloor-ready musical backdrop.
For the visuals for ‘Attitude’, Toyé linked up with burgeoning filmmaker and fellow ATLien Tommy.4k to not only bring the already massive track further to life, but to also pay homage to black beauty in all its forms, while trying to highlight the fast-growing underground African and Caribbean music and culture scene in Atlanta, as is embodied in the influential WERC Crew monthly ‘Whine’ party, a glimpse of which was captured in the video for ‘Attitude’.
Speaking about the inspiration behind ‘Attitude’, Toyé says, “I wanted to create something that made people feel free, a record that could offer an escape from their reality even for a few minutes, while also offering a new and different approach to the composition of Afrobeats. ‘Attitude’ is really about me glorifying black women, acknowledging their relevance, importance, beauty, sexuality, and sensuality”.
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