Tidal Adds Music, Video Sharing Social Features


Tidal is becoming more social.

From today, the streaming platform is unveiling upgrades which will allow its members to share music and video content Instagram Stories, and tunes from Facebook Stories.

For Tidal users on iOS and Android devices, the new sharing option will become visible when clicking the three-dot menu and selecting “share,” a statement explains. Music content, including playlists, will share to Instagram and Facebook Stories as an image, while videos will post with a brief preview to Instagram Stories and as a still to Facebook Stories.

The Jay-Z owned streamer launched in March 2015 and today boasts a licensed library of 60 million songs, and more than 250,000 music videos. The company, however, wants its users to share the glory. 

“We see members every day sharing their favorite Tidal’s content across social media,” comments Tidal COO Lior Tibon in a statement announcing the changes. “With Tidal’s leading video catalog, it became a priority to better showcase the content and assimilate into other popular apps – we’re proud to continue leading the way for video content amongst our peers.”

Tidal's main rivals, including Spotify, Apple Music and Deezer, have all made plays in the social space. Almost one-and-a-half years ago, Spotify and Instagram announced a new partnership that would enable users to share what they're listening to their Instagram Stories. And in June of this year, Deezer launched lyric sharing on Instagram Stories

The new Tidal feature is currently being rolled out with members in the 53 markets it operates in, with updates going live throughout the week.

It’s the second major revamp in as many months for Tidal, which in July added credit pages, highlighting the work of behind-the-scenes creatives.