DDG provides the soundtrack to Kendall Jenner’s latest Stuart Weitzman ad, which sees her and two other models swaying their hips and showing off the designer’s new above-the-knee boots. DDG's track “Run It Up” plays in the background of the models dancing and performing gymnastic tricks in bodysuits and knee-high boots while he sings “She gon’ shake it fast, She gon’ drop it low.”
The Epic Records signee quoted his lyrics in a comment on Jenner’s post, writing, “Lil baby gon RUN IT UP,” with fire and champagne-glass emojis.
The short clip is part of Stuart Weitzman’s fall 2019 campaign, dubbed SW Boot Camp, according to the company’s tweet. The trap tune complements the first installment of the campaign, SWDance, which celebrates “the art of movement and portrays the power and confidence women feel #inourshoes.”
See the ad below:
DDG’s inspiration for “Run It Up” was "to empower women,” he wrote on the song’s Genius page. “Let me make a song that’s really gonna empower girls and let them know like, people like DDG recognizing girls coming up. Girls making a lot of money nowadays, so I’m just supporting it.”