The Year within the Social 50 Chart: BTS & EXO Lead Ok-Pop Parade

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Justin Bieber has, to date, 163 whole weeks at No. 1 on Billboard’s Social 50 chart, gathered between 2011 and 2017. Between the Social 50 tallies dated July 25, 2015, and Aug. 13, 2016, he was by no means not main the listing.

But one factor Bieber has by no means completed? Leading the Social 50 for a whole chart yr. That’s the place BTS is available in.

In 2018, the Social 50 chart was dominated by the Ok-pop group for your entire 2018 chart yr (Dec. 2, 2017-Nov. 17, 2018). That continues a consecutive reign that started on the July 29, 2017-dated listing and culminated with BTS’ 100th whole week atop the Social 50 within the remaining week of the chart yr.

It in all probability goes with out saying, however BTS is, by far, the No. 1 act on the year-end Social 50 chart.

Billboard’s year-end music recaps are based mostly on chart efficiency in the course of the charts dated Dec. 2, 2017, to Nov. 17, 2018. Data registered earlier than or after an artist’s chart run will not be thought of in these standings.

Explore All of Billboard's 2018 Year-End Charts

BTS’ second yr at No. 1 on the year-end Social 50 listing (the group dominated 2017’s and got here in at No. 2 in 2016) comes amid a giant yr for the boy band total. In June, it scored its first prime 10 on the Billboard Hot 100, with “Fake Love” bowing at No. 10 on the June 2-dated tally, the primary Ok-pop tune to debut within the chart’s prime 10. Three months later, “Idol,” that includes Nicki Minaj, entered the chart one spot beneath at No. 11 (Sept. eight). Additionally, BTS turned the primary Ok-pop act to guide the Billboard 200, doing so with Love Yourself: Tear in June and once more in September with Love Yourself: Answer.

So BTS has been busy in 2018, that means the group’s rule of the Social 50 has been no fluke. The act has been lively every week on social media, routinely scoring thousands and thousands of mentions and reactions on Twitter alongside hundreds of Wikipedia views. And as BTS’ star continues to rise, so do its followers on social media, additional increasing the group’s attain.

Fellow Ok-pop Acts Mounts a Challenge: But if there’s any comfort for Social 50-watchers who’ve grown bored with BTS’ reign, it’s that some potential challengers have emerged -- and shocker, they’re genre-mates. After reaching No. 35 on the 2017 year-end rating, EXO breaks into the highest 10 of the 2018 listing at No. 2. The Ok-pop nine-piece spend a lot of the chart yr inside the weekly Social 50’s prime 10, oftentimes at No. 2 behind BTS. EXO additionally made its first look within the prime 40 of the Billboard 200, with November’s EXO 5: Don’t Mess Up My Tempo debuting at No. 23 (Nov. 17).

Behind EXO, two extra Ok-pop acts rank within the year-end 2018 prime 10: GOT7 (No. 6) and NCT (No. 9). It’s not simply the primary time a couple of Ok-pop act has reached the year-end prime 10 -- there’s 4 in all, and that’s not even counting three extra such acts within the prime 20.

The ethical? The Social 50 is extra of a globally-flavored style playground than ever earlier than. And whereas BTS should reign supreme within the weeks to come back, the competitors up prime simply bought a little bit extra crowded.

Cardi Tops Among U.S. Stars: It’s not like Cardi B wasn’t an element on the Social 50 by any means in 2017, however the rapper, who first reached the listing in March 2017, wasn’t a presence contained in the weekly prime 10 till the tip of the yr, giving her the No. 32 spot on the year-end 2017 listing.

Fast ahead to 2018, the place Cardi is the highest hip-hop act on the Social 50, in addition to the best U.S. musician, at No. three.  

It’s pretty straightforward to see why the rapper has been such a pressure on the chart in 2018. Along along with her song-based chart feats, together with Hot 100 No. 1s “I Like It” with Bad Bunny and J Balvin, plus a featured credit score on Maroon 5’s “Girls Like You,” and a debut album, Invasion of Privacy, that dominated the Billboard 200 dated April 21, Cardi has been fairly the presence on social media. While some artists select to easily promote their new materials on social channels with a number of alternative posts and in any other case use accounts for extra private issues, Cardi blends the 2, typically celebrating chart feats alongside menial updates about her life.

Cardi even turned the topic of a well-publicized spat on social media towards the tip of the chart yr; after rumors of a feud between her and fellow rapper Nicki Minaj, the 2 took their disagreements public in late summer time and into fall. The Cardi vs. Nicki drama was good promo for each artists’ new releases, in fact, and it additionally routinely shot every up the Social 50 due to social media interplay boosts when the pair squared off.

1D’s Prolific Tweeter: It’s robust to see who’s profitable the battle of One Direction members previous and current whereas the group stays on hiatus because the remaining 4 pursue solo careers, however relating to social media, Louis Tomlinson’s fairly the contender.

Tomlinson, who ranks at No. 7 on the year-end 2018 Social 50 listing, is the one One Directioner to rank inside the prime 25, with Niall Horan second greatest at No. 26 (former member Zayn is No. 31, adopted by Harry Styles [No. 32] and Liam Payne [No. 35]). In addition to reaching a brand new peak of No. 2 (Aug. 18), Tomlinson additionally didn’t fall out of the highest 5 of the weekly Social 50 from mid-July till the tip of the chart yr.

Why him? Well, exercise is at all times a positive method to stand up the Social 50, and Tomlinson has had loads of it, tweeting from his Twitter account typically a number of occasions a day (Styles, in the meantime, may go weeks -- maybe months -- with out tweeting). And whereas Tomlinson didn’t chart a tune on the Hot 100 all yr -- or launch a brand new tune in any respect, for that matter -- he’s remained lively within the studio. Perhaps most significantly, he’s been a part of the information cycle in his native U.Ok. particularly due to the July announcement that he would turn out to be a part of The X Factor’s judging panel; the present’s 15th season premiered a number of months later in September.
So even when we go one other yr with out a new album, not to mention new music, from Tomlinson, don’t be shocked if he stays one of many mainstays within the chart’s prime 10 going ahead. The man’s bought fairly the lively social media life.