The Kid LAROI is joining Scotter Braun’s star-studded roster on SB Projects. According to Variety on Thursday (June 3), Scooter Braun has signed on to be LAROI’s manager.
The burgeoning pop star was previously managed by Grade A Productions, who signed Juice WRLD played a significant role in helping the Chicago native blossom into a global rap force.
“Welcome to the family superstar . @thekidlaroi,” Braun wrote in a message on Twitter.
Scooter Braun’s SB Projects roster already includes Quavo, Justin Bieber, Demi Lovato and Ariana Grande to name a few. Bieber’s 2011 Never Say Never documentary actually inspired The Kid LAROI to pursue music.
“I remember when I was seven years old and my older cousin took me to go watch the Never Say Never documentary with her when it came out in the movie theater,” he told Variety in April. “I didn’t really know a lot about Justin Bieber, I was like seven years old, but I remember after watching that movie I was like, ‘Yo, this is the coolest kid in the fucking world.’”
The Kid LAROI’s 2020 F*CK LOVE project spawned his largest hit to date in “WITHOUT YOU.” He recently enlisted Miley Cyrus to hop on a remix to the standout cut in April.
The wins continue to pile up for Scooter Braun, who reportedly sold his private equity fund SCOPE Capital Management to South Korea entertainment giant HYBE for over $1 billion.