The Chemical Brothers' 'Free Yourself' Welcomes Our Disco Robot Overlords: Watch


If humanoid robots turn into sentient, what’s going to they do first? Will they start a bloody struggle in opposition to humanity? Make mankind beg for mercy? Or will they merely do the robotic? You know, like, dance?

In the unusual science fiction disco of The Chemical Brothers' "Free Yourself" music video, the androids select to bust critical strikes. It's concurrently creepy and thrilling, simply because the music induces stress nightmares whereas giving your limbs critical life. Directed by the duo's long-time collaborators Dom&Nic ("Block Rockin Beats," "Hey Boy Hey Girl"), "Free Yourself" took eight months of arduous work and utilized state-of-the-art movement seize expertise. Special thanks are with the intention to the Outsider manufacturing firm, and content material creation studio The Mill.

"We’ve all seen people dancing brilliantly like robots, we’ve additionally seen robots dancing brilliantly like robots, however you’ve by no means seen robots dancing badly like people," Dom&Nic is quoted in a press launch. "The Chemical Brothers’ music permits folks to get out of their field at a gig or listening to the file — it’s a second of frenzied abandonment to the music. We wished to seize that feeling within the thought of an oppressed robotic workforce all of a sudden abandoning themselves to music and enjoyable. It’s robots having enjoyable, robots fooling around and robots raving."

The administrators go on to elucidate the "black comedy" as "an remark or dialog concerning the attainable future relationship between robots, synthetic intelligence and people." 

"Maybe we don’t have something to be frightened of, why do we expect the worst about AI and humanity?" they proceed. "During the manufacturing on this movie, a cartoon was revealed in the New Yorker. It confirmed a few robots in a laboratory performing some strikes, and the quote from the scientist within the image was “'it seems they don’t wish to take over, they only wish to dance!' We knew we had been on the correct tracks after we noticed this.”

The group at The Mills was equally thrilled to be part of the mission. The Mills collaborated with Dom&Nic on the video for The Chemical Brothers' "Wide Open" in 2015, as properly.

"This is the sort of VFX work that inspired lots of The Mill’s artists to get into the business and, by persevering with to push the boundaries of artistic excellence, we hope to encourage the following technology of artists," the Mills Jonathan 'Wes' Westley is quoted. "It’s a mission that enabled and required us to experiment with new movement seize expertise, utilizing our experience to seize dance strikes on set, within the studio, and in-house at The Mill. To be entrusted with bringing Dom&Nic’s imaginative and prescient to life is an actual privilege. It’s been an enormous group effort over a eight month interval and I’m proud that ‘Free Yourself’ has manifested right into a standout piece of labor that showcases what The Mill does greatest — high-end, photo-real visible results work.”

Dom&Nic thank the musical duo for at all times being s supportive of their imaginative and prescient and for bringing them such persistently inspiring music to work with. The Chemical Brothers do make a cameo among the many robots. You can see them clearly behind the instigator as they nook the guard on the 5:10 mark.

Watch the video under. See should you don't bust out some robotic dance strikes your self, and do keep tuned for the after credit. It's Billboard Dance's favourite half.