The 1975 Perform ‘Sincerity Is Scary’ on a Moving Stage on the 2019 Brit Awards


Manchester quartet The 1975 capped a extremely profitable 2019 Brit Awards on Wednesday (Feb. 20) with a efficiency of their A Brief Inquiry Into Online Relationships single "Sincerity Is Scary." 

The efficiency included a lot of allusions to the "Sincerity" music video, together with frontman Matty Healy carrying a knit cap, a backpack and a pair of headphones (along with his tuxedo) — a glance later described by host Jack Whitehall as "half James Bond, half Japanese schoolgirl." He additionally carried out on a shifting conveyor belt, which helped create the sensation of movement from the choreography-heavy clip. (Billboard beforehand named "Sincerity" the 15th greatest music video of 2018.) 

Earlier within the night, the group gained a pair of awards: British group, which the band beforehand gained in 2017, and British album (for Brief Inquiry), which the group had by no means gained earlier than. While accepting the previous, Healy quoted British tradition critic Laura Snapes, writing about sexism within the music business: "Male misogynist acts are are examined for nuance and examined as traits of inauspicious artists, whereas girls and people who name them out are handled as hysterics who don't perceive artwork." 

The 1975 are anticipated to launch their fourth album, Notes on a Conditional Form, someday in 2019.