The 1975 Drop Charming 'Sincerity Is Scary' Music Watch

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The 1975 launched "Sincerity Is Scary" again on Setp. 13, and on Wednesday (Nov. 21), the group launched an enthralling music video for the upbeat music. The observe will seem on their upcoming album, A Brief Inquiry Into Online Relationships, set to launch on Nov. 30.

The video begins with lead singer Matthew Healy rolling away from bed within the morning. He heads outdoors, dancing down a busy however colourful road as he greets passersby and spreads kindness. As he dances round like he's in an previous musical, he meets one other dancer, a choir, a marching band and a younger mime. At one level, he even saves a person from being crushed by a falling piano because the refrain chimes in with the road "Why can't we be buddies?"

Healy leads to entrance of a theater, because the sky behind him fades right into a sundown and provides the video a pleasant rosy hue. The ending fades out with a soothing jazzy melody of brass devices because the digicam pans as much as the pink sky. Check out the music video under.