At first glance, T.R.3’s new video for “Audio Dope” appears similar in nature to other criminal-minded videos of the past. That is, of course, until the sh*t hits the fan and makes you wonder what the hell just actually happened.
To his credit, director BenjiDidIt works his visual magic to make “Audio Dope” the mindf*ck that it ends up being. And he does it without relying heavily on trickery or sneaky editing, instead using his smarts to turn the narrative upside down. It’s a wild turn that actually fits the mood of the track, a bravado-laced burner that’s much deeper than it appears.
“Audio Dope” is indeed filled with some boastful moments, and producer Ariano fills it out with thick layers of grit and grime. But there’s also something much more sinister brewing beneath it all, and you can hear it in T.R.3’s sometimes-strained vocals.
Maybe that’s what set BenjiDidIt off in the direction he chose. Regardless of his inspiration, it makes for a wonderfully trippy viewing experience while reminding the world that T.R.3’s new project, Together Alone, is nearing release.
Check out the visuals and head over to your preferred digital retailer to pre-order Together Alone, which becomes available this Friday, May 24th, though all major digital retailers and streaming platforms! Follow @eldorado2452 on Twitter and Instagram for all your music and entertainment news.