The show won’t go on.
South By Southwest, the annual tech, film, and music conference in Austin, Texas, has been canceled due to concerns surrounding the coronavirus outbreak. The decision, announced by city authorities on Friday, came just two days after Austin public health officials said the event could proceed as planned.
“We are devastated to share this news with you ‘The show must go on’ is in our DNA and this is the first time in 34 years that the March event will not take place,” SXSW organizers said in a statement. “We are now working through the ramifications of this unprecedented situation.”