Sweden Sends John Lundvik to Eurovision with ‘Too Late for Love’


Sweden, a rustic that takes the Eurovision Song Contest very critically, selected its entry for the 2019 competitors tonight (March 9) on the Friends Arena in Stockholm. The winner of Melodifestivalen, the Swedish nationwide warmth for Eurovision, is John Lundvik, who was the unanimous alternative of eight worldwide juries and the Swedish voting public together with his track “Too Late for Love.”

Lundvik will even have two songs in competitors on this yr’s Eurovision. In addition to co-writing the Swedish entry, he's the co-writer of “Bigger Than Us,” the U.Okay. entry, which shall be carried out by Michael Rice.

Lundvik was born in London on Jan. 27, 1983. When he was one week outdated, he was adopted by a Swedish couple residing within the U.Okay. The household moved to Växjö, Sweden, when Lundvik was six years outdated. He had his large break in 2010 when he wrote the track “When You Tell the World You’re Mine” for the marriage of Victoria, Crown Princess of Sweden, and her betrothed, Daniel Westling. He first took half in Melodifestivalen final yr with the track “My Turn,” which completed third within the nationwide warmth.

Melodifestivalen is historically the most-watched tv broadcast of the yr in Sweden. This yr was the 59th annual nationwide ultimate. The fashionable format was initiated in 2002 below the steering of present govt producer Christer Björkman. The contest takes place over six weeks, beginning with seven songs competing every body in a quarter-final. The high two songs advance from every present to the grand ultimate and the third and fourth place songs go right into a “second probability” spherical in week 5. The high 4 songs from “second probability” be part of the opposite eight entries within the grand ultimate.

Lundvik’s entry was unstoppable this yr, as eight worldwide juries (from Portugal, Austria, Australia, Cyprus, France, Finland, U.Okay. and Israel) all awarded their high rating of 12 factors to “Too Late for Love.” That didn’t assure his win, although it did put him far out in entrance. When the votes of the Swedish televoting pubic had been revealed, Lundwik once more had the very best rating, sealing his look in Tel Aviv in May.

Sweden first received Eurovision in 1974 when ABBA, in a bid to interrupt out past their very own borders, claimed victory with “Waterloo.” The Scandinan nation has received 5 extra occasions, with “Diggi-Loo Diggi-Ley" by Herreys (1984), “Fångad av en Stormvind” by Carola (1991), “Take Me to Your Heaven” by Charlotte Nilsson (1999), “Euphoria” by Loreen (2012) and “Heroes” by Måns Zelmerlöw (2015).

One extra victory will tie Ireland’s file variety of seven wins.

Melodifestivalen not solely produces Sweden’s annual Eurovision entry, however a lot of hit songs. Speaking to Billboard from the music enterprise inexperienced room at Friends Arena in the course of the dwell broadcast, Cosmos Music Publishing inventive director Peo Nylén mentioned, “With nearly half the inhabitants watching this beloved and much-discussed well-arranged spectacle, it’s no shock it performs an vital function for the music enterprise in  Sweden.”

Nylén, making his 24th look at Melodifestivalen as a music writer representing a author of one of many competing songs (this yr, “Ashes to Ashes” by Anna Bergendahl), added, “While many different international locations might focus solely on their profitable track, yearly the [Swedish] contest generates a string of chart hits. This yr a outstanding variety of songs which didn’t qualify for the ultimate and even the 'second probability' have invaded the highest part of the Spotify chart regionally. And nothing signifies that’s going to vary.”