Supreme is resurrecting Tupac for its latest collection.
The streetwear brand has shared a teaser of its Spring/Summer 2020 collection starring a hologram of the late rap legend. In the video, which was posted on Instagram Sunday, the Pac hologram sports Supreme’s signature red box logo on his underwear below his tatted “Thug Life” torso. He then picks up the mic to perform “Hail Mary” before the Supreme logo flashes at the end.
The teaser received a mixed response from fans. “Supreme brought Tupac back to life,” wrote one commenter, while others saw it as disrespectful to his legacy. “This is wrong, using the death of a person to advertise your latest product,” wrote a Hypebeast commenter.