Sunmi Tackles Performative Nature Of Social Media in ‘Noir’ Watch

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Car’s on hearth? Time to take a selfie. That's the best way it goes, not less than, within the picture-perfect world of social media that Sunmi criticizes in her music video for her new track “Noir.”

Released at this time (March four), Sunmi’s newest fascinating, lo-fi pop monitor is a sizzling tackle the perils of making an attempt to dwell it up on social media, with the accompanying video characterizing her as a clout-chasing influencer who fakes her life-style to make it look nice on-screen within the hopes of getting followers and likes -- even when it's harmful to get the proper 'gram.

With sweet coronary heart motifs amid all of the catastrophe, Sunmi emulates each those that share solely the intense moments of life, and people who share adverse parts. The singer references the ills of social media by equating each the constructive feelings of gaining traction with the anxiousness related to adverse feedback and the fixed drive to place out new, participating content material. 

“Noir” is Sunmi’s first single of 2019, and follows final yr’s Warning album. It precedes the previous Wonder Girls member’s upcoming North American dates of her Warning tour.

Watch Sunmi’s “Noir” video beneath.