“We don’t want to become a public bathroom, but we’re going to make the right decision 100% the time and give people the key,” is the resolution Starbucks head fice came to in response to organized boycotts. An incident in April where two individuals were asked to leave and then subsequently arrested for public loitering became a PR nightmare for the cfee magnate. The arrests and the relative inaction by those implicated in the mess, led to massive by Black Lives Matter activists outside the Philadelphia storefront.
Executive chair Howard Schultz made the policy announcement yesterday at a press conference in Washington, DC. Schultz admitted that his stores do little for the communities “they serve,” in many instances at the cost maintaining a Microeconomy. The caveat is that all policy changes at Starbucks fall under a 90-day review system. If the safety customer is somehow compromised by the issuance this order, the policy will thereby be nullified. Therein lies an issues satisfying different ideas civic order all at once.
Since the messy incident in Philadelphia, Starbucks PR team has reiterated a desire to welcome all clients “regardless the color your skin, your sexual orientation, your ethnic background, your station in life.”