Spotify to Acquire Podcast Firms Gimlet Media, Anchor

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"These acquisitions will meaningfully speed up our path to turning into the world’s main audio platform," says CEO Daniel Ek.

Music streaming large Spotify on Wednesday (Feb. 6) unveiled definitive agreements to amass podcast creator Gimlet Media, recognized for the likes of Homecoming and Reply All, and Anchor, a supplier of podcasting-related instruments, together with for creation and monetization.

The firm didn't disclose phrases of the transactions.

"With these acquisitions, Spotify is positioned to turn out to be each the premier producer of podcasts and the main platform for podcast creators," the agency stated. "Gimlet will convey to Spotify its best-in-class podcast studio with devoted IP growth, manufacturing and promoting capabilities. Anchor will convey its platform of instruments for podcast creators and its established and quickly rising creator base."

The offers are anticipated to shut within the first quarter.

"These acquisitions will meaningfully speed up our path to turning into the world’s main audio platform, give customers all over the world entry to the perfect podcast content material, and enhance the standard of our listening expertise in addition to improve the Spotify model,” stated Daniel Ek, Spotify co-founder and CEO. “We are proud to welcome Gimlet and Anchor to the Spotify workforce, and we sit up for what we'll accomplish collectively.”

Founded in 2014 by NPR veteran Alex Blumberg and former advisor Matt Lieber, Gimlet was early to the podcasting increase and attracted consideration for documenting its early days the present StartUp. Because it owns its IP, it has been in a position to extract further worth out of reveals just like the thriller Homecoming or tech-centric Reply All by adapting them into movie and tv initiatives. 

This article initially appeared on THR.com.