When Nike unveiled their particular advert marketing campaign with Colin Kaepernick, some individuals misplaced their minds. Of course, Kaepernick is a controversial determine due to his anthem protests that ultimately received him blackballed from the NFL. In the aftermath of the marketing campaign, some individuals truly determined to boycott Nike and even posted movies of themselves lighting their Nike merchandise on hearth. It was a fairly ridiculous sight to see however truthfully not all that shocking. One of these boycotters was Stephen Martin who owns Prime Time Sports, a sporting items retailer in Colorado Springs. Martin pulled all Nike merchandise from his shelf and ultimately, he needed to shut the shop down, in response to Sporting News.
“Being a sports activities retailer with out Nike is sort of like being a milk retailer with out milk or a gasoline station with out gasoline,” Martin instructed Colorado station KOAA News 5. “How do you do it? They have a monopoly on jerseys. As a lot as I hate to confess this, maybe there are extra Brandon Marshall and Colin Kaepernick supporters on the market than I noticed.”
Now that the shop is shut, Martin has been tasked with looking for his now-former workers new jobs. Just goes to point out how highly effective Nike really is.