"Soft Drink Pusher" Stacks Major Profits From Rapper Clientèle

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A Canadian man who goes by Louis is making massive financial institution as a “comfortable drink pusher” to the celebs. The hustle is straightforward: purchase a crate of pop and promote it for revenue. Here’s how it began in line with Vice.

In September 2018, Louis created the Instagram web page Rare Drank. He printed some images of soppy drinks unique to Quebec, such because the Sprite peach and Kiri Cola. Quickly, he obtained requests from customers able to pay an enormous worth for Crush cream soda. “The first day, I already had orders for 5 crates, with solely 100 subscribers,” he says.

This scheme could sound foolish as a legit supply of earnings, however the revenue margin is substantial. The instances Louis ships out to his clients are offered for $200. They solely price him $15 in Quebec. “The majority of my shoppers are both lean sellers, rappers, music labels or studios,” he defined. “The sort of client who wears chains at $30,000 would not care to pay [for] a $20 bottle to place 60 ml of syrup in it. It’s extra baller on social networks. For him, it is higher than Dom Pérignon.”

“The dye-free drinks are flying off a lot sooner as lean lovers can see their syrup fall into the underside of the bottle and put the picture on social networks. It’s actually extra a narrative of picture than of style.”