Snoop Dogg Will Adopt "Smoooth Dog" Alias In Klarna's New Marketing Campaign


Snoop Dogg simply turned a minority shareholder in Klarna, a tech big based and based mostly out of Sweden. The rapper talked to Forbes about his foray into the overseas funding. “I have been doing enterprise in Europe for years with style manufacturers, telecommunication corporations and extra,” Snoop tells Forbes.

Klarna gives over 100,000 retailers throughout a fantastic buy-now-pay-later service. The firm even expanded its operations to the American shoreline. Snoop’s secondary funding within the firm is for an undisclosed quantity. The public determine may even be counted on to imagine the  “Smoooth Dog” gimmick within the model’s subsequent advertising marketing campaign. 

“We have been on this smoooth journey for fairly some time,” Klarna’s CEO Sebastian Siemiatkowski informed Forbes in the identical communique. He’s not mendacity both, Klarna has been operating the “Smoooth” viral marketing campaign since 2016. Siemiatkowski says the corporate’s advertising regarded far and vast in quest of the smooothest individual alive.

It solely helps that Mr. Smoooth has the bankroll to match his Smoooth demeanor. Klarna reps reportedly made first contact, placing feelers out within the smooothest method attainable. And Snoop is eager to be taught concerning the tech trade, as long as there’s cash to be made. The earliest proof of Snoop Dogg’s dealings within the tech discipline was as an early-stage angel investor in a marijuana supply service in Cali.