Rather than follow in the infamous Suge Knight‘s footsteps, though, Tha Doggfather is looking to open a new chapter in Death Row’s history by ushering the company into today’s technology-driven era.
Less than a week after acquiring the brand from MNRK Music Group for an undisclosed (but no doubt handsome) sum, Snoop jumped on Clubhouse on Tuesday (February 15) and revealed his plans to bring Death Row into the metaverse.
“Death Row will be an NFT label,” he announced on the virtual platform. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse.”
While Snoop Dogg didn’t go into any more detail about his metaverse plans, this won’t be Death Row’s first venture into the world of NFTs (non-fungible tokens).