SM Global Shop Partners With Hot Topic to Bring More Ok-Pop Merchandise to America: Exclusive

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Look out for SHINee, EXO, Red Velvet, NCT and extra artists’ bodily albums, clothes and extra coming to a retailer close to you.

Ok-pop's persevering with growth into mainstream took a significant step ahead with a partnership between one in all Korea's largest leisure companies and one in all America's most beloved retailers.

Billboard can completely share first particulars on a brand new partnership between SM Entertainment's SM Global Shop and Hot Topic that can see the Ok-pop conglomerate's licensed merchandise retailer teaming with the pop-culture retailer to develop their merchandise choices stateside. SM Global Shop is the official worldwide merchandiser for the Ok-pop label's many artists and the store will promote licensed merchandise at choose Hot Topic shops and on-line at HotTopic.com

According to early particulars, followers can sit up for SM merchandise together with bodily albums, T-shirts, hoodies, clothes gadgets and extra being offered on-line and in choose places of Hot Topic's practically 700 places within the U.S., Puerto Rico and Canada. Daniel Kim, vp of SM Global Shop, tells Billboard there's additionally the opportunity of unique SM merchandise for Hot Topics, in addition to future occasions between artists and the retailer. 

"Hot Topic is likely one of the main U.S. retailers for music, pop culture-inspired garments, equipment and vogue attire," says Kim. "While they want to develop their Ok-pop merchandise choice, SM Global Shop was the best collaboration. SM Entertainment desires to proceed to get nearer to U.S. followers and this appeared like the right bridge. Fans can anticipate many digital and offline occasions from their favourite SM artists [and] Hot Topic sooner or later."

Hot Topic has beforehand proven help for Korea-based properties, together with teaming with LINE Friends' BTS collaboration BT21 to hold an unique merchandise line launched forward of the 2018 vacation season.

Founded in 1999 by Lee Soo-man, SM has grown into one of many largest Korean leisure companies with a gradual string of internationally beloved artists together with BoA, TVXQ!, Super Junior, Girls' Generation, SHINee, f(x), EXO, Red Velvet, NCT and past. Among all Korean labels, SM boasts probably the most artists with Billboard 200 albums chart entries thanks to just about a decade of high-charting releases from the likes of BoA, Girls' Generation, EXO, NCT 127 and extra. The SM Global Shop additionally has its personal skyrocket following with greater than 400,000 Facebook fans and 110,000 Instagram followers

Take an early have a look at among the merch coming to Hot Topic quickly: