Shinedown has unveiled an animated video for "Monsters," premiering exclusively Billboard today (July 2).
The video was animated by Toon53 Productions, and explores the idea of facing your inner demons. "My monsters are real and they're trained how to kill/ And there's no coming back, and they just laughed at how I feel," vocalist Brent Smith asserts on the explosive song.
In the video, we see a monster with bright orange hair in a business suit do a shot of some green liquid courage before being faced with another, more evil monster. He continues to struggle until he finally has a wake up call and returns to his human form. Suddenly, he has a newfound sense of urgency, and runs away to discover some mysterious signs shaped like exclamation points.
"The masks represent the parts of your psyche that make you afraid of who you are," Smith explains to Billboard of the video for the track, which is from the band's 2018 album Attention, Attention (Atlantic Records). "Inside of that, from an album standpoint, Attention, Attention is all about not being afraid to fail and not being afraid period because you’re not going to be defined by your failures, you will be defined by the fact that you refuse to give up. Your monsters may be real, but that doesn’t mean you have to give into them."
Smith says the visual was inspired by the artist Marissa Alvarez. "She’s an artist that has this otherworldly mindset when it comes to drawing and character descriptions and development," Smith says. "We thought the song would open up the world of animation to get familiar with Shinedown and [vice versa]." Smith adds that it's "a very interesting, static type of video, where the shots are actually longer in between the frames, which allows your mindset to anticipate what’s going on. You have to think, and you want to watch it over and over. Each time you watch it, you see something brand new."
"Monsters" recently hit No. 1 on Billboard's Mainstream Rock Songs Chart, landing the band its 14th leader. "It’s significant and it means a great deal to us because of the audience," Smith tells Billboard of hitting No. 1. "They are the ones who allowed us to have this platform and ultimately have always allowed us to be ourselves. The achievements are very appreciated and we will always be humble in regards to everyone that supports the band around the world. That being said, we are not a band that has ever believed in a ceiling. In our mind, music and especially songs are the building blocks to enhance humanity. Miles Davis once said, 'If you’re gonna tell a story, tell it with some attitude.'"
Get a first look at the video below, and check out the band's tour dates after the jump.
ATTENTION, ATTENTION TOUR DATES:
June 25 Charlotte, NC @ Charlotte Metro Credit Union Amphitheatre * June 26 Raleigh, NC @ Red Hat Amphitheater * June 28 Holmdel, NJ @ P.N.C. Bank Arts Center * June 29 Westbrook, ME @ Maine Savings Pavilion at Rock Row * July 1 Boston, MA @ Rockland Trust Bank Pavilion * July 3 Gilford, NH @ Bank of New Hampshire Pavilion * July 5 Bethel, NY @ Bethel Woods Center for the Arts * July 6 Syracuse, NY @ St. Joseph’s Health Amphitheater at Lakeview * July 9 Toronto, ON @ RBC Echo Beach * July 10 Burgettstown, PA @ KeyBank Pavilion * July 12 Mansfield, OH @ Inkcarceration Festival July 13 Detroit, MI @ Riff Fest at DTE Energy Music Theatre July 14 Tinley Park, IL @ Hollywood Casino Amphitheatre * July 17 Denver, CO @ 1STBANK Center * July 18 West Valley City, UT @ USANA Amphitheatre * July 20 Phoenix, AZ @ Comerica Theatre * July 21 Irvine, CA @ FivePoint Amphitheatre * July 24 Reno, NV @ Reno Events Center * July 26 Kent, WA @ accesso ShoWare Center * July 27 Ridgefield, WA @ Sunlight Supply Amphitheater * August 17 Springfield, IL @ Illinois State Fairgrounds August 20 Bonner-west Riverside, MT @ KettleHouse Amphitheater August 23 Palmer, AK @ ConocoPhillips Borealis Theatre at Alaska State Fair September 17 Roanoke, VA @ The Berglund Center ^ September 19 Bristow, VA @ Jiffy Lube Live % September 20 Albany, NY @ Times Union Center ^ September 24 Laval, QC @ Place Bell ^ ~ September 25 Quebec City, QC @ VideoTron Center ^ ~ September 27 Buffalo, NY @ KeyBank Center ^ September 28 State College, PA @ Bryce Jordan Center ^ October 1 Grand Rapids, MI @ Van Andel Arena October 2 La Crosse, WI @ La Crosse Center ^ October 4 Evansville, IN @ Ford Center ^ October 6 Mankato, MN @ Mankato Civic Center ^ October 8 Bismarck, ND @ Bismarck Event Center ^ October 9 Winnipeg, MB @ Bell MTS Place ^ ~ October 11 Edmonton, AB @ Edmonton Convention Centre ^ ~ October 12 Dawson Creek, BC @ Encana Events Centre ^ ~ October 13 Calgary, AB @ Stampede Corral ^ ~ October 15 Penticton, BC @ South Okanagan Events Centre ^ ~ October 16 Abbotsford, BC @ Abbotsford Centre ^ ~ October 18 Kennewick, WA @ Toyota Center ^ October 19 Boise, ID @ Taco Bell Arena ^ November 12 Copenhagen, DEN @ KB Hall + November 14 Helsinki, FIN @ Ice Hall Black Box + November 16 Stockholm, SWE @ Hovet + November 17 Oslo, NOR @ Sentrum Scene + November 19 Hamburg, GER @ Sporthalle + November 20 Berlin, GER @ Columbiahalle + November 22 Leipzig, GER @ Hause Auensee + November 23 Warsaw, POL @ Hala Sportowa Kolo + November 26 Cologne, GER @ Palladium + November 27 Munich, GER @ Zenith + November 29 Vienna, AUS @ Gasometer + December 1 Zurich, SWI @ Halle 622 + December 2 Milan, ITA @ Mediolanum Forum + December 4 Barcelona, SPA @ St. Jordi Club + December 6 Lisbon, POR @ Sala Tejo, Altice Arena + December 7 Madrid, SPA @ Palacio Vistalegre + December 9 Paris, FRA @ L’ Olympia + December 10 Amsterdam, HOL @ AFAS Live + December 12 Brussels, BEL @ Cirque Royal # December 14 Nottingham, ENG @ Motorpoint Arena Nottingham # December 15 Manchester, ENG @ Manchester Arena # December 17 Glasgow, SCO @ SSE Hydro Arena # December 18 Birmingham, ENG @ Birmingham Arena # December 20 Cardiff, WAL @ Motorpoint Arena Cardiff # December 21 London, ENG @ The O2 #
* Badflower, Dinosaur Pile-Up, and Broken Hands supporting ^ Papa Roach, Asking Alexandria, Savage After Midnight supporting % Papa Roach and Savage After Midnight supporting ~ Not a Frank Productions date + with Alter Bridge and The Raven Age # with Alter Bridge and Sevendust