Shawn Mendes Models New Emporio Armani Watches For EA Connected Campaign

72

Shawn Mendes is busy hitting the festival circuit this summer, but not too busy to serve as the face Emporio Armani. The iconic fashion brand just unveiled its new line smartwatches, EA Connected, enlisting the 19-year-old to model the collection.

In a series black-and-white photos posted yesterday (July 16), Mendes shows f a couple the watches available, one which he shared on his own Instagram. The new watches introduce a new generation for the brand, as they now include Heart Rate Tracking, Swimpro Technology, Payment Technology, GPS Distance Tracking (and in select countries, users can connect to Google Assistant). 

Mendes first began his collaboration with Emporio Armani last summer, modeling watches and clothes on the Milan Fashion Week runway. The "In My Blood" singer was announced as the face the entire Fall Winter 2018-2019 watch collection on June 6, just days after his self-titled third album debuted at No. 1 on the Billboard 200.

The new EA Connected smartwatches will be available worldwide in early September, but are now available on pre-sale on armani.com. Check out some Mendes' shots below.