Sebastian Yatra is ready to celebrate his three Latin Grammy nominations with his fans as the headlining act of the 2019 Road to Innovation tour. In its fifth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances in anticipation of the 20th Annual Latin Grammy Awards.
Crooning fans in eight different U.S. cities, the Road to Innovation tour will kick off on Oct. 28 in Los Angeles and run until Nov. 12 in Las Vegas. The tour will also make pit stops in cities such as Miami, Washington, D.C., Chicago and Phoenix, to name a few. The Colombian singer will be presenting songs from his latest studio album, Fantasia.
“Nissan is excited to celebrate Latin music’s top artists,” said Allyson Witherspoon, vice president of marketing, communications and media in a press statement. “For the fifth year, we’re partnering with Univision for the Road to Innovation Tour featuring Sebastian Yatra. This eight-city tour is an engaging way to connect with our consumers leading up to the Biggest Night in Latin Music.”
The tour will not only feature Yatra, but also a complete branded experience that concertgoers can enjoy, including Univision’s first-ever branded Uforia playlist featuring past Road to Innovation tour artists, sponsored by Nissan. Previous artists include Karol G, Reykon and Farruko, to name a few.
“We are thrilled to once again renew this unique partnership with Nissan. With music being such an important passion point for the Hispanic audience, the Road to Innovation Tour has been the perfect vehicle to reach this valuable consumer,” said Steve Mandala, president of Advertising Sales and Marketing, Univision. “The program showcases Univision’s full suite of marketing capabilities across TV, radio and digital and continues to deliver high-impact results for our client.”
For tickets to the Road to Innovation tour, visit here. See confirmed dates below:
October 28 — Los Angeles, CA @ Avalon Hollywood
October 29 — Phoenix, AZ @ Celebrity Theatre
October 30 — Dallas, TX @ Medusa Dallas
October 31 — Chicago, IL @ House of Blues Chicago
November 4 — Washington, DC @ Echostage
November 5 — Queens, NY @ La Boom
November 6 — Miami, FL @ TBD
November 12 — Las Vegas, NV @ House of Blues Vegas