Three years following the release of his sophomore album, ScHoolboy Q resurfaces with yet another groovy LP. To commemorate the release of his third studio album, CrasH Talk, the MC is hosting a two-day pop-up shop this weekend located in the middle of Fairfax District in Los Angeles.
The storefront, draped in the CrasH Talk logo, adds a bit of mystery to what awaits inside, as there’s no way anyone cruising by could peak through. In support of the album’s release, fans stood in long lines awaiting the change to purchase custom TDE and CrasH Talk merchandise. Those able to snag an item were gifted with the opportunity to meet the “Numb Numb Juice” rapper.
Upon ScHoolboy’s arrival Friday (April 26), he perused the store’s selection and took a moment to shake hands with a few fans before retreating to the official meet-and-greet area. It’s those moments that help us to remember the rapper’s humbleness and adoration for his fans. A large selection of his fans is a part of the community he wishes to give back to more often.
Found in the CrasH Talk notes, Schoolboy Q wrote heartfelt letters to fellow artists Nipsey Hussle and Mac Miller. In his note to the late Nipsey Hussle, Q writes that he's been inspired by Nipsey's helping his hometown of Los Angeles.
“What he did by buying back the block and making jobs for people in the community, I’m not doing that but it’s something that I now want to do. He inspired me.”
Q went onto say, “I do a lot for people in the community but I don’t post it, but I want to do more.”
The brotherhood he showed for the late rappers stems beyond those notes. It’s also found in CrasH Talk’s craftsmanship. ScHoolboy Q uses the opportunity to tap fellow L.A. natives YG and Ty Dolla $ign to join him. It’s more than just being from the same place that resonates with the rapper, it’s the ability to create that allows us to see that grandiose camaraderie. Except it’s not that complicated to him.
“I just want to create,” the rapper explains. “I just want to rap and if I think you’re dope and will sound good on this record, I want you to paint on here too. I don’t care where you’re from, I just want to work with the dope people. People that inspire me.”
Notice of the album’s arrival was met with the release of its lead single “Numb Numb Juice,” and although its initial release was help for reasons unknown, its delivery is remains timely. The 14-track LP, released under West Coast-based label Top Dawg Entertainment, hosts features by YG, Ty Dolla $ign, Kid Cudi, Travis Scott and newcomers 6lack and Lil’ Baby.
“I’ve just been working the whole time,” ScHoolboy Q reflects on his three-year hiatus. “I never really take a break. I’m taking a break right now because I just finished the album, but I’m working none stop. Once I’m done with the promo run, I’m going to get back to it again.”
CrasH Talk comes through as an experience as ScHoolboy Q marries his lyricism with life lessons, harsh realities, and fantasies. Songs like “Black Folks” and “Dangerous” showcase his intellect and impact, while “Numb Numb Juice” and “Lies” displays his ability to make light of dark situations.
The CrasH Talk pop up will close its doors Saturday (April 27) at 8 p.m. PT. For those unable to stop by, TDE and CrasH Talk merchandise can be purchased online.