Though its high-profile collaboration with The Roots is not going to be a part of this yr's South By Southwest, Anheuser-Busch is returning to the competition for a fourth yr with its Bud Light Dive Bar, a two-day occasion that will probably be devoted to up-and-coming artists.
This yr's Dive Bar takes up residence March 14-15 in a brand new residence on the Nuevo Leon Lot, 1501 E. sixth St. in Austin. The afternoon lineups consists of Saint PHNX, Walker Lukens, Minke and Sam Fender on the primary day and Dreezy, Abhi the Nomad, Ivy Stone and Thutmose on the second. In a press release, Bud Light's director of experiential Shana Barry says the corporate is "excited to showcase the rising expertise that we expect needs to be in your playlists now" and guarantees "an intimate present" each days.
Admission will probably be first come, first served, and attendees have to be 21 or over.
The firm can be once more partnering with Austin road artists Zuzu and Mouf of the SprATX collective, who've created custom-made 16 oz. cans particularly for SXSW. Additional Bud Light Dive Bar periods are additionally deliberate this yr for the Lollapalooza, Firefly and Governors Ball festivals.
Bud Light made large information at SXSW lately with its Bud Light x The Roots & Friends SXSW Jam, a Saturday night time occasion that began in 2016 however was known as off on the final minute final yr resulting from a bomb menace on the Fair Market venue the place it was scheduled to be held. No purpose has been given for the choice to not return this yr.
Bud Light's Barry mentioned that, "We’ve had some unimaginable SXSW performances with The Roots and their Bud Light SXSW Jam Sessions had been superb for us. We love the Roots and their staff and I’m positive we will probably be working collectively once more sooner or later. This yr at SXSW and in any respect of our music competition footprints this yr, we’re actually centered on highlighting new up-and-coming artists via our Dive Bar Sessions platform."