The A3C Conference returns to Atlanta this fall for their sixth yearly affair, which kicks f on Oct. 3. The event opens its doors to those looking to immerse themselves into the business side music. On Wednesday (May 23), A3C unveils their first wave keynote speakers headlined by the Wu-Tang's Almighty RZA, members ATL's legendary Goodie Mob, and famed music executive Steve Stoute.
“We are very honored to be apart A3C this year,” the Goodie Mob tells Billboard. “As we are also celebrating the 20th anniversary our album Still Standing. We look forward to coming out to celebrate, educate and motivate everyone. See you in October.”
Frequenters have the chance to enjoy expert panels, workshops, interviews, mentor sessions and much more from the best the music industry has to fer. The laundry list diverse influencers slated to make an appearance include Maverick's Cortez Bryant, Cruz Control's James Cruz, Ryan Leslie, Lola Plaku, Bossip's Janee Bolden, Abe Batshon, Asya Shein, Mike Boyd, Thomas D. McLeod, Reach Records' Marcus Hollinger and many more.
A3C director Mike Walbert, who created the event back in 2013, has learned a lot in his time producing the conference and aims to craft an even more unique experience for attendees this year. “The A3C Conference is the only international music conference produced for the hip-hop community, but hip-hop is the most consumed and influential genre in music. I believe the A3C Conference is essential for young artists, creatives and entrepreneurs in hip-hop to learn from industry leaders and build with each other,” Walbert explains.
The annual educational gathering brings executives, artists, and entrepreneurs together from differing walks life to find the intersection where music meets business and technology. Following the empowering conference, stick around for the 14th annual A3C Festival that runs from Oct. 6 – 7.
“It’s an honor and a pleasure for the Wu-Tang Clan to perform at Atlanta’s A3C music festival,” RZA tells Billboard. “Atlanta is a pillar hip-hop music and a place where we were blessed to build part the foundation our fanbase. My Wu brothers and I are ecstatic to celebrate 36 Chambers 25th anniversary with a rare performance in this revered inspiring city.”
The loaded bill looks to connect the new generation artists with those that have paved the way. The Wu-Tang Clan, Lil Wayne, and Dipset are penciled in as stacked headliners. The rest the lineup doesn't disappoint with performances on tap from PRhyme, Mannie Fresh, Dreamville's J.I.D, Young M.A, and Curren$y, among others.
Purchase tickets for the conference over at the A3C website. Check out a teaser for the upcoming festival below.