Warner Music Taiwan has named Ruby Chou as its new managing director, the company announced Thursday (Oct. 31). Based in Taipei, Chou will report to Warner Music Asia president Simon Robson.
“Ruby brings a huge amount of brand marketing experience to our company and is well-positioned to help our artists cut through in the attention economy,” said Robson in a statement. “She also has great leadership skills and is well-placed to guide our team in Taipei as it continues to develop.”
Prior to joining Warner Music, Chou was the managing director of Money101 Taiwan, where she helped lead the company's growth in revenue and market share. She has also worked at Ogilyvy & Mather, Grandviewer Technology, Vistagic Advertising, Apex Communications and Edelman PR & Digital.
“Getting to lead the incredible Warner Music Taiwan team is a huge honour for me,” said Chou. “I’ve always been a storyteller, working with brands to connect them with consumers. Now I have the opportunity to bring those skills to bear to help our artists engage with fans. I can’t wait to get started.”
According to IFPI’s Global Music Report 2019, Taiwan (population 23.7 million) is the 25th largest recorded music market in the world, with total revenues of $78.8 million last year — an increase of 3.7% from 2017. Of that revenue, $52.5 million (66%) came from streaming, while $17 million (21%) was derived from physical sales.
Warner Music Taiwan’s roster includes Barry Chen, Freya Lim, Jam Hsiao and his band Lion, Jess Lee, JJ Lin, Tiger Huang, Trash, Ty, Will Pan and Xiaoyu.