Roddy Ricch is flexing hard in his latest music video. The 23-year-old’s sophomore effort Live Life Fast dropped on Friday (December 17), and Ricch followed up by putting his lavish lifestyle on full display in the visual to album closer “25 Million.”
In the video, which Roddy directed alongside child, the Compton rapper spits bars about money and hustle as he relaxes amidst bags of cash and bikini-clad women on a mega-yacht and rocks tailored suits and massive cigars inside of a lavish corporate office building. All of it to demonstrate he’s making high-powered businessman type of money.
“Since I was a lil’ n-gga, I just vowed to go get me some money/Since I made up twenty-five million on one of them days/ Now these n-ggas bitin’ my wave,” Roddy raps to his haters. “I got fatigue on my body, don’t ride Maserati. It’s ‘Rari, I’m going outer space.”
Live Life Fast features appearances from 21 Savage, Bibi Bourelly, Alex Isley, Future, Fivio Foreign, Jamie Foxx, Gunna, Kodak Black, Takeoff, Lil Baby and Ty Dolla Sign. In an interview with Zane Lowe, Roddy said for his second album he sought to speak on the lessons he learned after skyrocketing to fame in 2019 following the release of Please Excuse Me For Being Antisocial, which debuted at No.1 on the Billboard 200 and moved 101,000 units its first week.
“They say, you got your whole life to make your first album, your whole life and you talk about everything,” Roddy said. “But like with your second album you got from your first album to your second album to make that shit and talk about mainly what went on between them two if you a real artist and you ain’t just throwing shit out. It’s like you got that time, so that’s really what I wanted to touch on when I’m talking about this shit.”