Ahead of his Grammy performance this weekend, Roddy Ricch takes a trip to the “Boom Boom Room” in the latest video from his chart-topping album Please Excuse Me for Being Antisocial.
The Christian Breslaur-directed clip follows his journey inside the “Boom Boom Room” in the moments after a car crash. The Compton rapper is seen emerging from the wreck in the opening scene before spotting a y lady who leads him into the “Boom Boom Room” where he is surrounded by exotic women and whips. He grabs a stack of cash and makes it rain as dancers work the pole under black lights. But he soon realizes it was all a dream.
Ricch will perform a tribute to Nipsey Hussle alongside YG, Meek Mill, DJ Khaled, John Legend, and Kirk Franklin at the Grammys on Sunday. He is nominated for three awards including Best Rap Performance (“Racks in the Middle”), Best Rap Song (“Racks in the Middle”), and Best Rap/Sung Collaboration (“Ballin’”).
“Boom Boom Room” is the latest visual from Roddy’s debut Please Excuse Me for Being Antisocial, which topped the charts and is currently No. 2 on the Billboard 200. His single “The Box” also became his first No. 1 on the Billboard Hot 100.