The launch of Rihanna‘s global lingerie brand has been ultra-successful. So many eyes have been drawn to the product through tactical marketing and logical decision-making on the artist’s part. For the last few years, Rihanna has been working on growing her worldwide presence, expanding her role as an entertainer by adding business ventures to her plate. Not only is she working on a new album but Rih is also running two major brands at the same time: Fenty Beauty and Savage x Fenty. It feels like she’s never finished working because even when the pop star takes a selfie of herself in some lingerie, it can still be considered work. She did just that to show off a new bra in her collection, posing for a video in the Leopard Lace Unlined Bra and posting it to Instagram.
In a new clip posted to the official Savage x Fenty page, Rihanna wows fans once again by candidly showing off her new bra. This has become a regular thing for Rih, who is sporting cornrows in the video. In order to promote new products or special promotions, the Bajan beauty steps in to boost her own profile alongside a long list of established models. RiRi has chosen a wide range of people to represent the brand, including women of all shapes, sizes, skin colours, and more.
At this point, we’re starting to believe it’s impossible for Rihanna to look bad in a photo.