Rihanna Launches Fenty Fashion Brand with LVMH


It’s official. After months of speculation, Rihanna has partnered with LVMH Moët Hennessy Louis Vuitton to launch a new fashion label.

As part of the historic deal, the 31-year-old singer will “become the first woman to create an original brand at LVMH” and “the first woman of color at the top of an LVMH maison,” according to The New York Times. Fenty will also be the first new house created by LVMH since Christian Lacroix in 1987.

The Fenty brand joins other LVMH heritage labels including Dior, Louis Vuitton, Givenchy, Celine, and Fendi. It will be based in Paris and include ready-to-wear, shoes, and accessories, and “is centered on Rihanna, developed by her, and takes shape with her vision,” according to a press release.